TikTok to Participate in 'G-Star 2022'... "Supporting Game Marketing"

Advertising Consultation for Startups and Small to Medium-sized Businesses (SMB)

[Asia Economy Reporter Seungjin Lee] TikTok, which captured the attention of the MZ (Millennial+Z) generation with 'short-form' videos, is participating in the international game exhibition 'G-STAR 2022' BTB hall to leap forward as a comprehensive entertainment company.

On the 10th, TikTok announced that at G-STAR, companies of various sizes and types?from indie games and mobile games to publishers and developers?will have the opportunity to receive consultations on all aspects of TikTok advertising, including business account creation, content production, advertising campaign management, and collaboration with game creators.

In particular, for startups and small-to-medium-sized businesses (SMBs) struggling with marketing, TikTok will provide ▲1:1 advertising operation support covering all aspects of ad management ▲a creative incentive program supporting creative production ▲and opportunities to attend TikTok bootcamps to learn the entire process of advertising campaign creation.

Additionally, company representatives visiting the booth can explore various promotional packages such as programs supporting the production of ad materials tailored to TikTok and promotions offering TikTok ad credits when advertising exceeds a certain amount. On-site experiences like TikTok video shooting are also available through a specially prepared photo booth.

A TikTok representative stated, "TikTok is gaining attention not only as a platform for game content but also as a game marketing platform due to the influence of communities with high interest and active participation in game content," adding, "Through this G-STAR, we plan to actively support more game companies in achieving their business goals on TikTok."