‘Life Is Beautiful’ Simultaneous Theater and VOD Service Launches

[Asia Economy Reporter Lee Iseul] The movie "Life is Beautiful" is launching simultaneous VOD service in theaters. On the 9th, Lotte Entertainment announced that the film will be available on IPTV (KT olleh TV, SK Btv, LG U+ TV), digital cable TV (Home Choice), satellite TV (Skylife), Google Play, Apple TV, Coupang Play, TVING, wavve, Naver Series on, iMBC, Cinefox, and more.

"Life is Beautiful" (Director Choi Gukhee) is South Korea's first jukebox musical film that sings about our lives with lively rhythms and melodies. It tells the story of Jinbong, who reluctantly travels across the country with his wife Seyeon, who made an absurd request to find her first love as a birthday present. From the 1970s to the 2000s, the film skillfully weaves popular music known and enjoyed by all Koreans into their life stories, evoking empathy and nostalgia among the audience. The cast includes actors Ryu Seungryong, Yeom Jeonga, and Ong Seongwu.