Taeyoung Construction Records Up to 27:1 Competition Rate for 'Ayajin La Mer Desiang'

- Gangwon-do Goseong-gun Sets Record for Most Subscription Applications, 2,632 Applicants for 712 Households (Excluding Special Supply)
- Winner Announcement on 16th, Official Contract Registration from 28th to 30th

Taeyoung Construction received a record-breaking 2,632 subscription applications for the first-priority subscription of ‘Ayajin La Mer Desiang,’ supplied in the Ayajin-ri area of Goseong-gun, Gangwon-do. Despite the recent challenging sales market, the project achieved consecutive hits following ‘The Park Vista Desiang’ in Gwangju, Gyeonggi-do, by leveraging its key features such as the largest-scale complex and community in the region and sea views.

[Ayajin La Mer Desiang Panoramic View (Image Source: Taeyoung Construction)]

According to the Korea Real Estate Board’s subscription homepage, the first-priority subscription for Ayajin La Mer Desiang held on the 8th recorded an average competition rate of 3.70 to 1, with 2,632 applicants for 712 households (excluding special supply). The highest competition rate was for the exclusive 161㎡P (penthouse) type, which recorded a 27 to 1 competition rate. Some types will proceed with second-priority subscriptions on the 9th.

A sales official stated, “Despite the polarized real estate market, the project’s unique advantage of being the largest in Goseong with sea views seems to have led to the record-breaking number of first-priority subscription applications in Goseong-gun history. It is also the complex with the largest community in Goseong, and excellent floor plans, which are rare in the region, have been applied, so good results are expected in the official contract phase.”

The announcement of winners will be on the 16th (Wednesday), and official contracts will be conducted over three days from the 28th (Monday) to the 30th (Wednesday).

Ayajin La Mer Desiang consists of 8 buildings ranging from 3 basement floors to 29 above-ground floors, with a total of 811 households and exclusive areas ranging from 59 to 215P㎡ (including penthouses).

The complex is mainly oriented south and southeast to maximize lighting and ventilation, as well as sea views. The floor plans mainly feature 3 to 4 Bay layouts, offering excellent openness, and provide storage spaces such as alpha rooms, dressing rooms, and pantries throughout the home. The kitchen applies an ‘L’-shaped design, offering a wider space and ample storage.

Rare and diverse community facilities in Goseong will also be provided. From spaces for hobbies such as a fitness center, GX room, golf practice range, and screen golf course to leisure facilities including a lounge caf?, multi-room, party room, multipurpose room, and coin laundry. Facilities for children such as a kids caf?, small library, and study rooms (male and female) will also be established.

Meanwhile, Taeyoung Construction, responsible for the construction of Ayajin La Mer Desiang, ranked 17th in the 2022 Construction Capability Evaluation and has built high trust over 50 years based on outstanding technology and know-how in various fields including housing business, urban development, SOC, architecture, civil engineering, and plants.

Taeyoung Construction’s differentiated landscaping concepts and technology are recognized not only domestically but also globally. Taeyoung Construction’s ‘Gwangju City Central Park’ was selected for the ‘IFLA AAPME (Africa, Asia-Pacific, Middle-East) Award 2022’ Design Category Awards of Excellence by the International Federation of Landscape Architects (IFLA), being the only domestic winner in the design category.

Also, ‘Changwon Jungdong Unicity,’ which participated systematically from the survey stage to preserve urban landscape and regional characteristics, won the highest award, the Presidential Award, at the 11th Korea Landscape Awards in 2021. Furthermore, in June this year, ‘Gwangmyeong Roof Gallery’ received the Minister of Culture, Sports and Tourism Award at the 12th Korea Landscape Awards competition, marking two consecutive years of recognition in the landscaping field.

Recently, Taeyoung Construction successfully completed subscriptions for ‘Gwangju The Park Vista Desiang’ in Gwangju, Gyeonggi-do, from the 1st to the 3rd, receiving a total of 6,370 applications for 1,073 households (excluding special supply), achieving an average competition rate of 5.9 to 1.

Despite the nationwide real estate market contraction this year, the excellent results are attributed to Taeyoung Construction’s business strategy of carefully selecting prime projects through thorough preliminary research and proceeding cautiously. In May this year, ‘Shilla Monogram Gangneung,’ constructed by Taeyoung Construction and operated by Hotel Shilla, was sold out within two months. They are also progressing well with mammoth projects such as a large-scale tourism complex development project on a 276㎡ (approximately 830,000 pyeong) site in Geumjin-ri, Okgye-myeon, Gangneung City, in cooperation with Gangneung City, and Capella Yangyang, the first Korean entry of the world-renowned luxury resort brand Capella.

Unlike other construction companies facing thousands to over 10,000 unsold units, Taeyoung Construction currently records zero existing unsold units.

Ayajin La Mer Desiang is operating a model house. On the official Ayajin La Mer Desiang website, visitors can enjoy various videos showcasing the charm of Ayajin Beach, including 360-degree panoramic views, scenery, and beautiful mural villages.