KT Alpha Shopping launches 'Daissho! KAL Mart' program... "Selling cost-effective products"

Broadcasting Focused on Small-Scale, Multi-Variety Composition

The 'Daissho! KAL Mart' program is being conducted at KT Alpha Shopping. (Photo by KT Alpha Shopping)

[Asia Economy Reporter Lim Chunhan] KT Alpha Shopping announced on the 9th that it will launch the ‘Daissho! Keal Mart’ program on the 10th, where customers can purchase small-sized bundled products at reasonable prices.

Existing TV home shopping products typically sell one product per broadcast, mainly in large quantities. Daissho! Keal Mart is characterized by selling multiple different products in small-sized bundles at reasonable prices.

In the first broadcast, products such as Samyuk Black Soybean Calcium Soy Milk, Haenam Hwangto Honey Sweet Potato, Yeosu Dolsan Gat Kimchi, and domestically processed flounder (limited to 1,000 units) will be sold.

A KT Alpha official stated, “To secure competitiveness in the rapidly changing distribution market after COVID-19, we aimed to break away from the existing TV home shopping broadcasts and shift to a sales method focused on small-sized bundles of various products.”