Curly Launches Health Functional Food PB 'Endose'... "Controlled from Ingredients to Content"

Sales of 8 Types Including Multivitamins and Probiotics

Curly's health functional food private brand (PB), Endos. (Photo by Curly)

[Asia Economy Reporter Lim Chunhan] Kurly announced on the 9th that it is launching its own health functional food private brand (PB) ‘Endos’ and introducing eight products including multivitamins, probiotics, and milk thistle.

Endos combines Enough and Dose to mean ‘sufficient nutrients needed for our body.’ It is manufactured in collaboration with Kolmar BNH, with great care taken in the formulation of raw materials so that Endos alone can provide sufficient daily nutrients. The nutrient content is also designed according to the adult daily upper intake levels recommended by the Ministry of Health and Welfare.

Considering that health functional foods are also foods, Kurly plans to manage the entire process from manufacturing Endos to the moment customers receive it through a full cold chain system to maintain freshness. Since room temperature stability has been confirmed, customers can choose to store the products at room temperature or refrigerated after receipt according to their preference. Minimizing distribution intermediaries to offer reasonable prices is another unique advantage of Endos.

The representative product, ‘Multivitamin Mineral 21 All-in-One,’ is carefully designed with 13 types of vitamins and 8 types of minerals. Vitamins B1, B2, B6, B12, and pantothenic acid, which can help relieve fatigue and boost vitality, are included at 1,000% of the daily nutrient reference value. The ‘10 Billion Live Probiotics 18’ uses patented quadruple-coated capsule technology to ensure that 10 billion live probiotics reach the intestines alive.

A Kurly official said, “Endos was created with the hope of easing customers’ concerns and burdens when choosing health functional foods. We will strive to offer health functional foods that customers can always trust and purchase, based on the content that fully contains the nutrients needed for our body and excellent stability.”