Emart24 and Seonmiya Club Launch Limited Sale of 'NFT Art Wine'

NFT and Miya Goods Giveaway Through Lottery

NFT Art Wine. (Photo by Emart24)

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 27th that it will collaborate with the non-fungible token (NFT) project 'Seonmiya Club' to launch a limited edition 'NFT Art Wine' starting from the 31st.

Seonmiya Club is a PFP NFT (Profile Picture NFT) project that captures the journey of the intellectual property (IP) Miya, representing the Web 3.0 era. The project gained attention with artist Seonmi participating as a persona. The wine is a full-bodied red wine harmoniously blended with Cabernet Sauvignon, Merlot, and Syrah, offering a velvety texture along with fruity and spicy notes.

To commemorate the product launch, until the 30th of next month, customers who purchase Seonmiya NFT Art Wine at stores and scan the Emart24 application (app) integrated barcode will be entered into a draw where 120 winners will receive NFTs and Miya merchandise as gifts.

An Emart24 official said, “Reflecting the consumption trends of the MZ generation (Millennials + Generation Z), who place high value on rarity, we are introducing a limited edition NFT Art Wine. Through collaboration with Seonmiya Club, we expect to capture the attention of young customers interested in NFTs as well as wine enthusiasts.”