[Smart Finance Awards] Mirae Asset Securities, 24-Hour Service with One-Touch Connection to Global Investment Products

Mirae Asset Securities MTS 'M-Stock (M-STOCK)' / Photo by Mirae Asset Securities

[Asia Economy Reporter Myunghwan Lee] The grand prize at the ‘2022 Asia Smart Finance Awards’ was awarded to Mirae Asset Securities. Mirae Asset Securities’ mobile trading system (MTS) ‘M-STOCK’ received high scores across five evaluation categories: customer attraction, business, content, design, and technical excellence.

In June, Mirae Asset Securities merged three separate applications, previously divided by function, into one new MTS called M-STOCK and officially launched its service. M-STOCK transforms the traditional ‘provider-centered’ securities MTS into a ‘customer-centered’ platform, offering a better customer experience. True to its slogan, ‘Everything about Investment,’ it boasts a clean design that automatically switches between white and dark modes according to day and night time changes. The home screen is optimized according to trading hours, enabling users to discover investment ideas for global markets. Another advantage is the provision of 24-hour investment services by connecting global investment products with one touch.

Services aimed at customer convenience, such as the introduction of simple authentication and AI-based investment diagnostics, also stood out. Mirae Asset Securities, the first securities company to acquire a MyData business license, proactively introduced Naver authentication, allowing users to access MyData services without the need for a joint certificate (formerly known as a public certificate).

The all-in-one investment diagnostic report, ‘Dr.Big Investment Diagnostic Service,’ leverages MyData services to offer differentiated AI technology experiences. It allows users to view holdings scattered across multiple securities firms at a glance, analyze their investment patterns and performance, and compare them with expert investors. The asset integration inquiry service categorizes assets by financial product types such as domestic stocks, foreign stocks, and funds held by customers. The company also launched the industry’s first credit score improvement service that identifies credit score bonus items through MyData analysis.

Additionally, in the customer attraction category, MTS usage was actively encouraged through events such as preferential benefits for overseas stock trading exclusively for MTS users. In the business category, the system was praised for automatically converting orders to reservation orders when trading is not available, enhancing convenience. Communication with customers was conducted in various forms, including chatbot consultations, online tax consultations, phone consultations, and smart solutions. On the technical side, biometric-based simple login methods such as fingerprint recognition and Face ID were supported to improve convenience.

Moon Hyung-nam, professor at Sookmyung Women’s University Graduate School of Business and director of the ESG Metaverse Development Institute, who oversaw the judging, commented, “The use of AI technology within the MTS to provide information helpful for customers’ securities trading and the design efforts to enhance app usability were well received. If additional lifestyle-related financial content is provided, the app could develop into an even better platform.”