Responsible for objective and scientific evaluation and analysis, including online big data analysis of candidate companies and establishment of kindness evaluation index
AdOne Co., Ltd., a startup specializing in a cross-media integrated advertising effectiveness analysis platform, has participated in the 2022 Daegu Friendly Travel Store Selection Project, supporting store selection as well as store promotion and marketing.
In the Friendly Travel Store project, conducted annually since 2019 by the Tourism Headquarters of the Daegu Cultural Arts Promotion Agency with the aim of enhancing visitor satisfaction and building a friendly city image to revitalize the local economy, AdOne is responsible for objective and scientific evaluation and analysis for store selection. This includes preparing evaluation indices on the level of friendliness through online big data analysis of candidate stores. Subsequently, AdOne provides practical and professional promotion and marketing services to the selected stores.
Meanwhile, AdOne, an ad tech specialist company that integrates and analyzes advertising effectiveness across multimedia such as TV and Mobile, successfully secured and conducted Korea’s first pilot service for integrated TV and Mobile advertising effectiveness analysis from the Korea Broadcast Advertising Corporation in 2021. Through the advancement of its proprietary integrated advertising effectiveness analysis solution (AD1Hub), AdOne not only optimizes ongoing advertising media but also plans to complete within this year the development of a predictive model that analyzes past advertising execution data using AI to propose more effective and efficient advertising media execution.
Jangwon Cho, CEO of AdOne, stated that in these economically challenging times, he hopes that through technology development and advancement, AD1Hub will assist advertisers running ads on multimedia and bring new vitality to the advertising market.
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