Onmind Virtual Human 'Nasu-a' Enters Thai Advertising Model Market

[Asia Economy Reporter Yuri Choi] Neptune's subsidiary Onmind announced on the 14th that its AI virtual human 'Nasu-a (SUA)' has signed an exclusive three-year contract with Thailand's DDD (Dynamic Digital Display) company.

Thailand's DDD is an advertising specialist company that owns various advertising media and large billboards at major landmarks such as Siam Paragon Department Store in the Bang area, Suvarnabhumi International Airport, and MBK Department Store. Its major clients include domestic conglomerates, Thai Airways, Chanel, Christian Dior, and other famous brands.

'Nasu-a' will appear on ultra-large billboards and electronic displays installed at Bangkok landmarks for the next three years. The two companies have agreed to explore and support 'Nasu-a's modeling and media activities in major ASEAN countries including Thailand.

An Onmind official explained, "Nasu-a's entry into Thailand is the result of an agreement between the two companies, combining Onmind's 3D virtual human technology and business expansion potential, the Korean Wave fever in Thailand, and the growth potential of the 3D virtual human market in Thailand."

The AI virtual human 'Nasu-a' has recently been active as a model for SK Telecom advertisements as well as for food and beverage, beauty, and golf wear brands. Based on the growth potential of the virtual human market and high technological capabilities, Onmind secured an investment of 8 billion KRW from the investment holding company SK Square last November.