SPC Baskin-Robbins Launches Limited Edition 'Jjanggu Character Keyrings' 20 Types

SPC Baskin-Robbins announced on the 13th that it will release 20 types of ‘Jjanggu Character Keyrings’ to celebrate the launch of October’s Flavor of the Month, ‘Banana Kick Loved by the Alien Jjanggu.’

The ‘Jjanggu Character Keyrings’ feature a total of 20 designs showcasing various appearances of main characters from the popular animation ‘Crayon Shin-chan,’ including the mischievous Jjanggu, the Jjanggu family (Mom, Dad, Jjanga, and Whitey), and friends from Tteoknip Village’s Neighborhood Watch (Maenggu, Yuri, Cheolsu, and Hooni). In particular, the ‘Jjanggu wearing a banana outfit’ design uses limited edition artwork exclusive to Baskin-Robbins, attracting the interest of the MZ generation who are enthusiastic about collecting nostalgic characters.

Starting from the 12th, SPC Baskin-Robbins will sell one random ‘Jjanggu Character Keyring’ for 1,000 KRW with the purchase of a pint (8,900 KRW, 3 flavors) or more at offline stores. Additionally, a checklist to track collection status is included inside the keyring packaging, adding fun to completing the 20-piece collection.

Meanwhile, to commemorate the launch of the Flavor of the Month, SPC Baskin-Robbins will hold a special promotion throughout October. First, when purchasing the Flavor of the Month ‘Banana Kick Loved by the Alien Jjanggu’ single regular (3,500 KRW), customers can upgrade two sizes up to a double junior (4,700 KRW) by adding 500 KRW. Also, △ the Flavor of the Month cake ‘Alien’s Banana Kick Cake’ is available with a 2,000 KRW discount △ the Flavor of the Month drink ‘Alien’s Banana Kick Blast’ with a 1,000 KRW discount △ and the Flavor of the Month dessert ‘Double Cookie Sand Banana Kick & Chocolate’ with a 500 KRW discount.

In addition, the ‘Baskin Jjanggu Random Keyring Operation’ event will run until the 16th, giving a total of 5 winners a prize of the complete set of 20 ‘Jjanggu Character Keyrings.’ Customers can enter by purchasing all three new Flavor of the Month products (ice cream, drink, dessert) and scanning the Happy App barcode, which automatically generates a stamp for entry.

An SPC Baskin-Robbins representative said, “We released the ‘Jjanggu Character Keyrings’ to stimulate the desire to collect, offering nostalgia to the MZ generation and fresh fun to the Alpha generation,” adding, “Baskin-Robbins plans to continue launching various unique goods preferred by consumers.”