CJ Foodville Tous Les Jours Launches 'Good Bread Whole Wheat Bread'

Adding Eco-Friendly Upcycling Materials

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours announced on the 5th that it will launch the ‘Good Bread-style Whole Wheat Bread’ made with good ingredients in a kind way.

The Good Bread-style Whole Wheat Bread is a savory and mild meal bread made with whole wheat, featuring Tous Les Jours' self-developed ‘beer fermentation starter.’ The beer fermentation starter contains a high amount of yeast, making it easier on the stomach and enhancing the bread's naturally moist texture as a natural fermentation starter.

It also draws attention for completing a ‘sustainable food’ that is kind to both the body and the environment by adding ‘food upcycling’ ingredients. The Good Bread-style Whole Wheat Bread incorporates eco-friendly upcycling ingredients that can replace flour: ‘wheat bran’ and ‘Lenergy powder.’ Wheat bran is the inner husk of wheat obtained during flour processing and is rich in nutrients. Lenergy powder is an eco-friendly material processed from brewers' grains. Both ingredients, which can be used as flour substitutes, are known to have lower calories compared to flour and are rich in nutrients such as dietary fiber.

Meanwhile, Tous Les Jours is actively expanding eco-friendly activities such as introducing paper straws, offering discounts for reusable cups, adopting eco-friendly consumables, and phasing out plastic bread knives, in response to the growing number of consumers who value a healthy lifestyle and environmental protection.