[Asia Economy Reporter Moon Hyewon] Yoon Sang-hyun, Vice Chairman of Korea Kolmar, said, "Kolmar will do its best together with the Seoul Metropolitan Government to make Seoul a global beauty trend hub."
According to Korea Kolmar on the 4th, Vice Chairman Yoon made this remark in a congratulatory speech at the opening ceremony of the 2022 Seoul Beauty Week held at Dongdaemun Design Plaza in Seoul on the 30th.
The 2022 Seoul Beauty Week is a global beauty festival jointly planned and hosted for the first time by the Seoul Metropolitan Government and major domestic and international beauty companies. Approximately 500 companies from Korea and abroad participated.
Korea Kolmar operated a corporate promotional booth under the concept of "Kolmar leads the market" at this event. They showcased a variety of cosmetic ingredients, formulations, and containers to provide a comprehensive view of the total ODM service process from research and development to manufacturing of their representative products.
They also offered an AI-based skin diagnosis service jointly developed with a beauty tech startup. Along with optimized cosmetic prescriptions (Formulation) based on individual skin diagnosis results, visitors to the booth were provided with ampoule-type essences that they could manufacture themselves.
Korea Kolmar also supported beauty startups armed with innovative ideas. They provide business support for beauty startups that won the "Business Meetup Pitching Contest" held during the event period.
More than 1,200 people used the skin diagnosis service at the Korea Kolmar booth, and about 10,000 visitors enjoyed the booth with various events such as prize giveaways and quizzes.
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