"PR Know-How from Active Journalists and Experts" Korea Social Investment Hosts 'Startup PR Seminar'

[Asia Economy Reporter Kwak Min-jae] ESG startup investment firm Korea Social Investment announced on the 29th that it will hold a ‘Startup PR Seminar’ with active journalists and industry experts.

Marking its 10th anniversary, Korea Social Investment and social venture Dodohan Collabo jointly prepared this event, which will feature four journalists who have extensively covered the startup ecosystem and startup PR experts sharing their on-site experiences and knowledge. The seminar will consist of a pre-session in October with impact investment firm CCOs and a Startup PR seminar in November with journalists and PR managers.

The first part will be held online and non-face-to-face, focusing on branding, PR, and ESG for startups nurtured and invested in by Korea Social Investment. Director Lee Hye-mi, who joined Korea Social Investment as Chief Communications Officer (CCO) after working at an economic newspaper, will present perspectives on startups’ response strategies to changes in the media environment and diversification of content channels.

The second part will be led by active journalists and startup PR experts. The seminar, held both online and offline at Gongdeok Front1, will include Asia Economy reporter Kim Bo-kyung, Ero-un Net reporter Park Yoo-jin, Outstanding reporter Lee Sung-bong, and Startup Recipe reporter Joo Seung-ho, all of whom have covered domestic startups for years. These four journalists, who have contributed to the activation of domestic ventures, will share their reflections from field reporting and help deepen understanding of the media ecosystem and PR.

In the following session, Song Jun-hyup, Head of Public Relations at fintech company 8PERCENT, will meet founders under the theme ‘Startup PR with Founders.’ Based on his experience expanding intersections with various internal and external stakeholders including the media, Song plans to offer insights on challenges startups face at different growth stages.

Korea Social Investment aims to help startups preparing for scale-up understand story framing and PR strategies through this seminar. More detailed information about the seminar can be found on the Korea Social Investment website.

Lee Jong-ik, CEO of Korea Social Investment, said, “Startup PR is essential for communication with key internal and external stakeholders, as well as for attracting follow-up investments and recruiting top talent, making it a critical condition for scale-up.” He added, “We hope this seminar will be a meaningful time to share diverse experiences and knowledge to ease startups’ concerns.”

Meanwhile, Korea Social Investment, established in 2012 as an ESG startup investment firm, has provided financial support (61 billion KRW) to a total of 436 companies and non-financial support to 426 companies since its founding. Its major partners include Seoul Metropolitan Government, Woori Bank, Kyobo Life Insurance, IBK Industrial Bank of Korea, Korea Electric Power Corporation, and Hana Financial Group.