"Chilly Weather, Get Ready with Cashmere" Lotte Department Store Hosts Cashmere Event

Unit Cashmere presented by Lotte Department Store. (Photo by Lotte Department Store)

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 29th that it will hold a ‘Cashmere Only’ event, featuring only 100% cashmere products, to welcome the fully started autumn season.

From the 30th until December 31st, Lotte Department Store will offer ‘cashmere’ products representing the autumn and winter seasons at reasonable prices.

First, they will present over 40 styles of 100% cashmere products, including knits, cardigans, pullovers, and scarves, at reasonable prices. This year, with the reopening, demand for cashmere products that can be coordinated in various ways is expected to increase, so the number of product styles and quantities have been prepared at more than double compared to last year.

The representative product is the ‘Cashmere Crew Neck Pullover (169,000 KRW),’ which is a bestseller every year due to its basic design and availability in nine different colors. Newly introduced this year are the ‘Cashmere V-Neck One-Pocket Cardigan (199,000 KRW)’ and the ‘Cashmere Pocket Polo Neck Cardigan (229,000 KRW),’ which feature unique colors such as Light Violet and Turkey Blue that are hard to find in other knitwear brands.

In line with the eco-friendly consumption trend, ‘Recycled Cashmere’ products have also been newly prepared. This eco-friendly method uses cashmere that has already been made into products and reprocesses it into yarn. Representative products include the ‘Recycled Cashmere Whole Garment Crew Neck (249,000 KRW)’ and the ‘Recycled Cashmere Cardigan (449,000 KRW).’ In particular, the recycled whole garment crew neck is made by knitting the entire piece as one without sewing the front, back, and sleeves together, resulting in a natural silhouette and comfortable fit. Additionally, starting from the 7th of next month, customers who purchase over 200,000 KRW at the ‘Unit’ store will receive a multipurpose knee blanket made of recycled cashmere on a first-come, first-served basis. Unit is a basic fashion brand operated by Lotte Department Store, offering cashmere clothing at reasonable prices in a total of 25 stores.

Lotte ON will also hold the ‘Unit Cashmere ONLY Special Exhibition’ until December 31st to capture the demand of customers who find it difficult to visit offline stores. This event will offer over 120 styles of cashmere products, including knits, T-shirts, and dresses, at discounts of up to 55% off the regular price.

Hong Seongwook, head of the PB Operations Team at Lotte Department Store, said, “With the recent global rise in raw material and logistics costs causing an increase in clothing prices including cashmere, Lotte Department Store has prepared this event with great care over more than a year to offer cashmere clothing at reasonable prices. We hope you can spend the rest of 2022 more warmly with cashmere items representing the autumn and winter seasons.”