CJ OnStyle Celeb Shop Edition, 'Ermenegildo Zegna' Premium New Product Sale

Using Tessitura di Novara Fabric... 100% Cashmere

A 100% cashmere jacket from Zegna, presented by Celeb Shop Edition, CJ OnStyle's contemporary total fashion brand.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle's contemporary total fashion brand Celeb Shop Edition announced on the 28th that it will collaborate with the Italian luxury brand Ermenegildo Zegna to launch premium new products.

The Ermenegildo Zegna Group is a luxury brand that independently manages the entire distribution process from fabric production to product manufacturing and sales. The Celeb Shop Edition Zegna 100% cashmere jacket uses Tessitura di Novara, one of the most expensive fabrics from the Ermenegildo Zegna Group. It applies the technology used to produce the most difficult silk to cashmere, boasting a soft touch and volume. This 100% Made in Italy jacket, crafted by artisans' handwork, offers the utmost luxury in terms of design and pattern.

Since its launch on the 13th, the product has sold over 1,700 sets through two broadcasts, recording orders exceeding 1.3 billion KRW. A third encore broadcast is scheduled on CJ OnStyle Donggagae on the 1st of next month.

A CJ OnStyle representative said, “Celeb Shop Edition has demonstrated its brand value by conquering the Ermenegildo Zegna Group following Colombo and Piacenza, known as the world's top three luxury fabrics. The jackets and padding introduced with the Zegna Group this time represent the pinnacle of premium items available from Celeb Shop Edition, which leads the premiumization of home shopping fashion through material differentiation.”