Dongyang Life Launches 'Environmental Pop-up Book' Campaign for Climate Crisis Education

[Asia Economy Reporter Changhwan Lee] Dongyang Life Insurance announced on the 27th that it conducted a ‘DIY Environmental Pop-up Book’ making campaign to raise awareness among employees about the seriousness of the climate crisis and the importance of the global environment.

This campaign was organized to provide children, the future generation leaders, with an opportunity to think about climate change and to share small daily actions that can protect the Earth from climate change. The pop-up book contains actions for environmental protection tailored to the perspective of children.

Over the past three weeks, Dongyang Life Insurance employees and their children created about 250 pop-up books remotely. The carefully made environmental pop-up books will be delivered to low-income children at local community centers through Global Vision and used as educational materials.

A Dongyang Life Insurance official said, “It is very important for us living in the era of the climate crisis to take time to reflect on environmental issues ourselves and at the same time to raise understanding and interest in climate change among growing children. We plan to seek and implement concrete measures that a financial company can take to respond to the increasingly serious climate crisis.”