In Autumn, Department Stores Also Celebrate... Lotte Department Store's Regular Sale 'La Festa' Underway

A customer shopping for autumn clothing in the store.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 25th that it will hold its October regular sale, ‘La Festa’.

The sale, which will run from the 30th of this month to the 16th of next month, focuses on parties, events, and weddings to fully enjoy the ‘season of festivals,’ autumn.

First, beauty and fashion events will be held for women preparing for autumn parties or gatherings. From the 30th of this month to the 10th of next month, a total of 33 luxury beauty brands including Lanc?me, Yves Saint Laurent, and Sisley will participate in the ‘La Festa Beauty Week.’ Following the complete lifting of outdoor mask mandates starting on the 26th, promotions for color cosmetics and makeup will also be held. Until the 10th of next month, 14 makeup brands such as Charlotte Tilbury, MAC, and Bobbi Brown will participate, offering a 10,000 KRW Lotte gift certificate for purchases over 150,000 KRW.

During the golden holiday week in the first week of October, events and promotions will create a festive atmosphere. On the 2nd of next month, the ‘Style Run’ marathon event will be held at the Jamsil World Tower Lawn Plaza and Olympic Park area. From the 29th of this month to the 4th of next month, a special event will be presented in collaboration with ‘Haengbokjakdang,’ an exhibition held in the Bukchon Hanok Village area where brands, artists, and stylists participate together. Premium lifestyle brands such as Entredition, Ginori, and Florad?nica will showcase their signature items in Hanok spaces like Jiwooheon, Jamyeongseosil, and Sirijae, along with themed special exhibitions.

Meanwhile, Lotte ON will also hold the regular sale simultaneously with nationwide Lotte Department Stores under the theme of ‘La Festa.’ During the sale period, up to 11% discount coupons applicable to department store fashion and accessories will be provided, and various benefits such as an additional 10,000 L.Points for purchases of participating brand products including Nike, Adidas, Sam Edelman, and Pomel Camel will be offered.

Lee Seunghee, Head of Sales Strategy Division, stated, “This first sale of the second half of the year was designed to fully capture the joyful experience of autumn, the first since the endemic phase,” and added, “We hope customers will enjoy the autumn festival through various product events and activities planned inside and outside Lotte Department Store.”