The SK Broadband model is introducing the exclusive launch of 'Class101+' on B tv. Photo by SK Broadband
[Asia Economy Reporter Oh Su-yeon] SK Broadband announced on the 23rd that it will exclusively offer the online class platform subscription service ‘Class101+’ on B tv, becoming the first IPTV to do so.
‘Class101+’ is a lecture subscription service provided by the online class platform ‘Class101,’ which has 4.3 million students and 130,000 instructors (creators). By subscribing to ‘Class101+’ on B tv, users can freely watch over 2,800 lectures in various categories such as hobbies, finance, and self-development for 19,000 KRW per month.
The biggest advantage of ‘B tv Class101+’ is that users can watch online classes on their TV screens. Customers who have already been using ‘Class101+’ on their smartphones can watch on B tv simply by entering their ID and password. Lectures that were previously viewed on TV and PC can now also be accessed via B tv mobile.
Recently, as the culture emphasizing work-life balance (Work-Life Balance) spreads, consumer interest in hobbies enjoyed at home such as knitting, crafts, and home training is increasing. ‘B tv Class101+’ is perfect for those who want to comfortably watch classes on TV at home and freely access them outside.
In particular, ‘B tv Class101+’ is composed of short curriculums that allow completion of projects with just one or two lectures, gaining great popularity among the MZ generation who value hands-on experience without burden.
In addition to hobbies, customers’ needs for career advancement such as finance and self-development are reflected, allowing them to take classes in professional fields.
Representative classes include ‘Making 1 Million KRW per Month with Smart Store’ by PD Joo Eon-gyu, a YouTuber with 1.8 million subscribers who grew the Sinsa Imdang channel, and ‘Home Purchase Investment’ by YouTuber Bu-il-nam with 800,000 subscribers. Also popular are various hobby classes such as ‘Home Training Class’ by Korea’s No.1 female fitness YouTuber Shim Eu-tteum and ‘Golf Class’ by pro’s pro Na Sang-hyun.
Subscription and viewing of ‘B tv Class101+’ are available through ‘B tv Home > Games & Apps > Download Class101.’
SK Broadband is running a promotion until the 16th of next month, giving all customers who subscribe to ‘B tv Class101+’ 20,000 TV points usable for purchasing video-on-demand (VOD), and selecting 10 winners by lottery to receive the latest 9th generation iPad.
Park Cham-sol, head of SK Broadband Home Entertainment, said, “This subscription service launch is meaningful in that various online classes can be enjoyed together by the whole family through the TV screen at home,” adding, “We will continue to strive to introduce media services that provide diverse values based on the home.”
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