Lotte ON Hosts 'Baba Festival,' the Biggest Year-Round Women's Fall Fashion Event

Lotte ON's Baba Festival.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON and Baba Fashion announced on the 23rd that they will hold the 'Baba Festival,' offering the biggest discount benefits of the year for three days.

All brands under Baba Fashion, including its representative brands JJ Jigott, Jigott, The Izzat New York, and The Tillbury, will participate in the event, presenting popular products including fall and winter new arrivals at discounts of up to 75%. This event is exclusively held on Lotte ON, with the largest-ever inventory prepared focusing on popular products, and offers free shipping on all items as well as additional L.Point rewards.

Considering the increased demand for women's fashion in the endemic era, Lotte ON has prepared this event with the largest inventory and benefits ever. Products from all brands operated by Baba Fashion will be sold at up to 75% off, and customers will also receive discount coupons of up to 20% that can be used on purchases. To reduce shipping costs, free shipping is provided on all products purchased during the event period, and about 200 popular products are selected to offer an additional 1% of the purchase amount as L.Point rewards.

About 3,000 fall new products and leftover items will also be offered at exclusive Lotte ON prices. Representative popular fall outerwear includes the ‘Izzat Baba Gun Flap Point Trench Coat’ at a final discounted price in the 160,000 KRW range, the ‘The Izzat Color Block Texture Patch Pocket Jacket’ at a final discounted price in the 108,000 KRW range, and the ‘The Tillbury Stitch Quilting Duck Down Jumper’ at a final discounted price in the 80,000 KRW range. For the wedding season, the popular guest look ‘JJ Jigott Sailor Collar Double Button Blouse’ is offered at a final discounted price in the 60,000 KRW range, and the ‘Jigott Scarf Neck Color Block Puff Dress’ at a final discounted price in the 237,000 KRW range.

Kim Jiwan, Fashion MD at Lotte ON, said, "The Baba Festival was originally held only on our own mall but has been held together with Lotte ON since last year, receiving positive responses from customers. Especially reflecting the recent increase in demand for women's clothing, we have prepared the biggest benefits of the year for fall and winter new products as well as products from all seasons. We hope customers will take advantage of this event to fully prepare for fall fashion."