Orion Releases Limited Edition Balloon Gum 'Susukkeokki Wow'... "What Flavor Is This?"

Orion Bubble Gum 'Susukkeji Wow'./Photo by Orion

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 22nd that it will release a limited edition of the balloon gum 'Susukkeokki Wow.'

Susukkeokki Wow is a 'fun' concept product whose flavor cannot be known until you try it. It offers consumers the enjoyment of uncovering the secret flavors themselves. The gum features a yellow base with six colors of rainbow flakes, giving it a fresh and sweet taste. The colorful visual when blowing bubbles is also eye-catching.

In line with the product concept, Orion is also holding an online event called the 'Susukkeokki Wow Quiz.' Until November 7, participants can access the event page via the QR code on the back of the product and guess the three flavors contained in the gum from 16 types of fruits and vegetables. One hundred winners who answer correctly will be selected by lottery to receive a 'Susukkeokki Snack Set' containing popular Orion snacks. There is also a Susukkeokki Wow sharing social networking service (SNS) event. By filming themselves enjoying Susukkeokki Wow and posting it on TikTok or Instagram with hashtags such as 'WowGum' and 'SusukkeokkiWow,' 30 participants will be selected to receive the 'Choco-ga Piryohæ' snack set.

Since its first launch in 1997, Wow has offered various flavors loved by children, such as grape, soda, cola, and lemon. In June, it broke the stereotype that 'gum is white' by renewing the product as a four-color balloon gum.

An Orion official said, "We have prepared various events along with the product launch so that consumers can enjoy Susukkeokki Wow more fun," adding, "We will continue to introduce fun concept products that reflect consumers' preferences for new experiences."