Hansome Opens 'Lanvin Blanc' Golf Wear Pop-up Store at The Hyundai Seoul

Operating at The Hyundai Seoul 5th Floor Sounds Forest until the 3rd of next month... Featuring Photo Zones and Mini Putting Zones

[Asia Economy Reporter Eunmo Koo] Hansome announced on the 21st that it will open a pop-up store for the luxury golf wear brand ‘LANVIN BLANC’ on the 5th floor Sounds Forest of The Hyundai Seoul until the 3rd of next month.

LANVIN BLANC is a luxury performance golf wear brand launched by Hansome in collaboration with the French luxury brand ‘Lanvin’. It maintains Lanvin’s heritage of sophisticated design while maximizing functionality and mobility.

The LANVIN BLANC pop-up store at The Hyundai Seoul will be located in the middle of the 5th floor indoor garden ‘Sounds Forest’. It will feature a photo zone with sculptures designed with a golf tee (T) concept and an actual golf cart, a mini putting zone, and various customer participation events such as a lottery machine, putting, and uploading certification shots to give away gifts like golf balls, tee sets, and stickers.

Since last month, LANVIN BLANC has been opening offline stores consecutively at major department stores including Hyundai Department Store Apgujeong Main Branch, Pangyo Branch, Trade Center Branch, and The Hyundai Seoul. It is also showcasing products on Hansome’s official online mall ‘TheHansome.com’. The company expects to establish an early foothold in the premium golf wear market as some items sold out on the first day of store openings and went into immediate reproduction, receiving positive responses from women customers in their 20s to 40s from the early launch stage.

A Hansome official said, “We expect to further promote LANVIN BLANC’s young and luxury image through this pop-up store,” adding, “We plan to expand marketing that highlights LANVIN BLANC’s high-end image through TV commercials, outdoor advertising via digital signage, and golf tournaments for VIPs.”