Installation of Giant Poovilla Sculpture... Creating a Perfect Photo Spot for Life Shots
Customers are taking photos in front of the giant Phoovilla at the Art & Science Sky Garden in Daejeon Shinsegae.
[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 18th that it will hold a Poovilla universe non-fungible token (NFT) pop-up store on the 1st floor of Daejeon Shinsegae Art & Science until the 29th.
At this pop-up store, covering an area of about 100 pyeong, visitors can see not only Poovilla but also Poovilla's friends resembling raccoons and foxes in various sculptures. Through screens, visitors can enjoy Poovilla's birth story and Poovilla NFT images, and also purchase character merchandise.
A lucky draw event is also prepared. After downloading a coupon from the Shinsegae Department Store mobile application (app) and visiting the Poovilla pop-up store, visitors can randomly receive Poovilla dolls, Poovilla ground chairs, Poovilla mousepads, and more.
On the rooftop park, a resting area and photo zone using Poovilla characters have been created. A 17-meter-tall giant Poovilla sculpture is installed, allowing friends, couples, and families to take memorable photos together. On weekends, Poovilla dance performances and parades are showcased throughout the store. Five dancers wearing Poovilla doll masks perform various attractions, including cover dances of popular singers.
A social media participation event is also introduced. Until the 29th, by posting on personal Instagram with hashtags #DaejeonShinsegaePoovilla, #Poovilla, #17mPoovilla, and #DaejeonShinsegaeOpen1stAnniversary, participants will be entered into a draw to win prizes such as ▲Onoma Hotel meal vouchers ▲Poovilla dolls ▲The Art Space 193 admission tickets.
A Shinsegae Department Store official said, “To celebrate the 1st anniversary of Daejeon Shinsegae Art & Science, we have prepared various marketing events using Shinsegae’s representative character Poovilla,” adding, “We will continue to present differentiated marketing that integrates online and offline.”
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