Austria Golf Brand 'Geiger Golf' Apparel Launched for the First Time in Korea

Pursuing Golf Wear Enjoyed Both on the Field and in Daily Life
CEO Kwon Yuntae: "We Will Present Products That Are Luxurious Yet Free-Spirited"

[Asia Economy Reporter Seohee Lee] Geiger Golf announced on the 16th that it will officially launch the Austrian premium golf brand 'Geiger Golf' apparel in Korea. Geiger Golf is a global luxury brand with a 30-year tradition.

Geiger Golf plans to showcase its FW product line through Lotte Home Shopping on the same day.

The company will introduce not only golf wear but also tracksuits, eco mink fur vests, roll-up pants, and more, which are suitable for everyday wear. It is characterized by the use of high-quality materials such as European Saga Fox, goose down, and imported Japanese fabrics.

Geiger Golf is led by CEO Yuntae Kwon, former Executive Director of Planning at Chris F&C, a golf apparel company that launched brands such as Paris Gates, Master Bunny Edition, Ping, Phantom, and St. Andrews.

Meanwhile, Geiger Golf appointed actress Cha Yeryun as its promotional ambassador to coincide with the product launch. The company explained that Cha Yeryun's golf skills and urban atmosphere perfectly match the brand image. Cha will appear on a live broadcast on Hyundai Home Shopping on the 26th to personally introduce the brand.

CEO Yuntae Kwon said, "We launched the brand targeting young golfers who pursue a casual yet luxurious concept," adding, "Through Geiger Golf, we will present a golf wear collection that is both sophisticated and free-spirited."