[Asia Economy Reporter Yuri Choi] CJ OliveNetworks announced on the 14th that it has signed a strategic agreement with BeMyFriends, a global fandom business specialized startup, to expand the ecosystem for content creators' monetization.
BeMyFriends is a global fandom business specialized startup. It currently develops and operates ‘b.stage,’ a platform that helps creators directly generate revenue and communicate with fans. In May, CJ OliveNetworks made a joint investment with CJ Group in BeMyFriends to strengthen competitiveness for future innovation growth and enhance business synergy.
Based on the capabilities and technologies possessed by both CJ OliveNetworks and BeMyFriends, they plan to mutually cooperate in ▲business collaboration ▲joint development of technology and solutions ▲integrated marketing to expand competitiveness in the creator economy sector.
CJ OliveNetworks will connect its live streaming platform, which combines IT technology and know-how in the broadcasting media field, to b.stage. Through this, creators and brands will have more opportunities to interact with fans in various forms of events such as meetings and performances.
Additionally, by introducing an online payment service (PG), they will provide users with convenient payment options and support user experience (CX) consulting for new owners of b.stage to open and operate their sites.
Furthermore, the two companies plan to expand synergy through mutual cooperation in integrated marketing, building services based on non-fungible tokens (NFT) and artificial intelligence (AI), and developing digital solutions.
Chai In-hyuk, CEO of CJ OliveNetworks, said, “Combining the business capabilities and IT technology of both companies with fandom platform competitiveness holds great significance in leading innovation in the creator economy and developing new businesses,” adding, “We will cooperate as partners with BeMyFriends to revitalize the creator economy ecosystem where IT and content converge.”
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