[Asia Economy Reporter Eunmo Koo] JTI Korea announced on the 5th that it has launched a new product, "Mevius LBS Ice Storm 5mg King Size (Mevius LBS Ice Storm)," which combines intense coolness and a smooth taste.
"Mevius LBS Ice Storm" is the first product in the LBS lineup to apply a cooling capsule. When the capsule is burst, it delivers intense coolness along with Mevius's characteristic smooth taste. The product packaging also expresses the coolness and intensity of the product through a sophisticated design featuring deep navy blue and imagery reminiscent of refreshing ice.
This new product features a cool taste not previously available in the LBS line, combined with LBS (Less Breath Smell) technology that reduces the tobacco odor in the mouth. The LBS technology is JTI's odor reduction technology that effectively reduces tobacco smell in the mouth when the capsule is burst.
With the launch of this new product, JTI Korea now offers a total of 12 Mevius LBS lineup products: ▲ Mix Green 2 types (1mg · Super Slim 1mg) ▲ Tropical Mix 2 types (3mg · 5mg) ▲ Yellow 3 types (1mg · 3mg · Super Slim 1mg) ▲ Purple 1 type (6mg) ▲ Bana 1 type (Super Slim 1mg) ▲ Max Yellow 1 type (1mg) ▲ Long Island 1 type (1mg) ▲ Ice Storm 1 type (5mg).
The tar and nicotine content of Mevius LBS Ice Storm are 5.0mg and 0.30mg respectively, and it is sold nationwide at convenience stores and tobacco retailers for 4,500 won.
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