E-commerce Industry Expands Sales Channels for Small and Medium Merchants... "Strengthening Win-Win Cooperation"

Coupang Opens 'Good Store'
WEMAKEPRICE Supports V-Commerce Business

E-commerce companies are actively carrying out support projects to expand sales channels for small business owners. They are discovering and supporting the sales of products from small business owners who have had difficulty selling online due to a lack of marketing despite having excellent product quality.

Coupang has opened 'Chakhan Sangjeom,' a nationwide specialty store for small and medium-sized business owners. Chakhan Sangjeom was established to resolve the difficulties small and medium-sized business owners face in marketing and promotion and to support stable sales channels. Unlike Coupang's previous win-win promotional events with small and medium-sized business owners, the biggest feature of Chakhan Sangjeom is that it is opened as a separate top-level sales page.

On this page, small and medium-sized business owners nationwide can promote and sell competitive products to Coupang customers. Small and medium-sized business owners from various sectors, such as women-owned businesses, startups, and social enterprises, who have difficulty expanding online sales channels, are expected to showcase their products to nearly 18 million active Coupang customers.

WEMAKEPRICE is conducting the 'Small Business Owner V-Commerce (Video Commerce) Support Project' until the end of the year in collaboration with the Small and Medium Business Distribution Center under the Ministry of SMEs and Startups. This project was planned to support small business owners who have difficulty producing and operating V-commerce, which is popular among the MZ generation (Millennials + Generation Z) familiar with mobile video content.

WEMAKEPRICE plans to contribute to strengthening the self-sustainability of small business owners by producing a total of 510 V-commerce videos and providing digital marketing solutions to secure their online distribution competitiveness. Since 2019, WEMAKEPRICE has been conducting the small business owner V-commerce support project with the Small and Medium Business Distribution Center and has produced V-commerce content for a total of 870 small business owners to date. Utilizing the know-how accumulated so far, WEMAKEPRICE will provide customized sales support solutions such as V-commerce production, online promotional event operation, SNS marketing, and influencer-linked content production tailored to the characteristics of each of the 500 small business owners.