"Value for Money, ESG, Differentiation" Homeplus Begins Main Sale of 1,000 Types of Chuseok Gift Sets

Same-day Order and Delivery Expansion, Up to 40% Discount, Gift Certificates, and More Benefits
Chuseok Gift Set Pre-Orders Increase Sales by About 18% Compared to Last Year Over One Month

Models are showcasing Chuseok gift sets on the 26th at Homeplus Bucheon Sangdong branch in Sangdong, Bucheon-si, Gyeonggi-do.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 28th that from September 1 to 11, it will conduct the main sales of Chuseok gift sets across all channels including large marts, Express stores, and online. This Chuseok gift set lineup includes a total of over 1,000 varieties presented under various themes.

From July 21, when the pre-order sales of Chuseok gift sets began, until August 21, Homeplus's total gift set sales increased by about 18% compared to the same period last year. Sales of gift sets priced under 50,000 KRW, emphasizing cost-effectiveness, rose by about 17%, accounting for approximately 90% of total sales. The 20,000 KRW range Dongseo Food Maxim Coffee Set No. 22 (230T) has sold over 150,000 units of initial stock within about two weeks after the start of pre-order sales.

Based on this, Homeplus has composed about 80% of the entire gift set lineup with products priced under 50,000 KRW that balance price competitiveness and quality to reduce customers' Chuseok price burdens in this high inflation era.

Representative cost-effective products include ▲Daecheon Dosirak Gim 54-pack set ▲Maeil Nuts With Nut Set (20g x 50 packs) ▲Jung Kwan Jang Hong Sam Won (50ml x 20 packets) ▲Sugar-Selected Pear & Apple Set (8 pears, 14 apples) ▲Dundun Mixed Grains Set (Red Lentils, White Kidney Beans, Chickpeas, Glutinous Millet 400g, Hemp Seed 300g) ▲Sanji Planning Hongcheon Deodeok Set (Deodeok 600g), among others.

Homeplus also prepared premium gift sets that are highly preferred by customers and have high costs but are offered at optimal prices. These include Shine Muscat Melon Set, U.S. Beef Bulgogi Set, Brooks Diamond LA-style Flower Ribs Set, Amore Ryo Choeui Bang Hair Loss Care Gift (GIFT) Set, Argentina H No. 1, and Yuhan Corporation Wise Health Yuhan Baeksuo Shot.

Practicing ESG (Environmental, Social, and Governance) management, Homeplus has prepared gift sets that consider coexistence with the environment and local communities. These include the Farmer’s Pride (GAP) Apple and Pear Mixed Set, which replaces the fruit stabilizing foam with eco-friendly materials, and the Mujinjang Apple and Naju Pear Set. Products using recyclable eco-friendly paper packaging are also introduced. To promote coexistence with farmers, fishermen, and local communities, Homeplus is directly contracting with fishermen in Gijang-gun, Busan, to offer the Haenyeo-harvested Gijang Seaweed Stem Set (Gijang Seaweed 100g x 2 packs, Gijang Seaweed Stem 80g x 1 pack).

Gift sets reflecting recent trends are also notable. In response to the 'home bar' and 'home cafe' craze, Homeplus offers performance liquor sets, The Han Liquor Liqueur 3-set, and PRK The Glenlivet 15 Years. With a differentiation strategy, collaboration projects and new configurations have been launched, including Samwon Garden Beef Jerky Set, Prime Steak Hole-in-One Package Refrigerated Set, Diageo Johnnie Walker Blue Package, and Gungbok Abalone Sauce Set.

During the Chuseok gift set sales period, Homeplus offers up to 40% discounts to customers paying with 14 major event cards and My Homeplus membership holders. Promotions such as buy-one-get-one-free per product and gift certificates up to 500,000 KRW based on purchase amount are also provided. Free delivery is available for purchases over 30,000 KRW, and same-day delivery (except on Chuseok day) is offered for online orders to enhance customer convenience.