Differentiation of Fashion PB Products and Content
NS Home Shopping will hold the 2nd Fashion Muse Selection Contest on the 27th at the Pangyo headquarters annex.
[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 23rd that it will hold the 2nd Fashion Muse Selection Contest on the 27th at the Pangyo headquarters annex in collaboration with Blue Tambourine.
Blue Tambourine is a social impact fashion brand newly launched by fashion designer Kim Bo-min, who has been invited to the world's four major fashion weeks as well as Tokyo and Vancouver Fashion Weeks simultaneously. Two winners selected through the 1st Fashion Muse Selection Contest held in February also walked the runway as models at Paris Fashion Week in March.
Through this contest, NS Home Shopping plans to launch a new private fashion brand (PB) and continuously develop showfluencers (a combination of show host and influencer) who present various fashion content such as live commerce.
An NS Home Shopping official said, "We aim to select and nurture star showfluencers at a time when the influence of live commerce is increasing," adding, "Applicants who show good results in this contest will be provided with opportunities to gain both popularity and revenue through live commerce channels."
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