HiteJinro Officially Releases 'Jinro 1924 Heritage'... Available Nationwide

[Asia Economy Reporter Song Seung-yoon] Hite Jinro announced on the 18th that it has conducted the first shipment of Jinro 1924 Heritage at its Icheon factory.

Jinro 1924 Heritage will be sold at major establishments nationwide and premium liquor specialty stores. Jinro 1924 Heritage differentiates itself from the raw materials by using 100% of the highest quality King’s Mark Icheon rice in Korea. It undergoes a total of three distillations to capture the purest essence, boldly discarding the initial and final portions of the distillate during each distillation process and using only the richly flavored middle layer. With Hite Jinro’s 98 years of brewing expertise, it delivers the finest taste characterized by a smooth throat feel and clean aroma.

The packaging features a golden toad emblem, emphasizing the tradition of Korean soju while adding a modern and luxurious touch. The alcohol content is 30 degrees, and the volume is 700 ml.

Before the official launch, Hite Jinro first unveiled the new product through a pop-up store. At the pop-up store, which was extended until the 15th, customers flocked and the prepared quantity quickly sold out, leading to a daily sales limit of 1,000 units. Hite Jinro plans to carry out various marketing activities to help Jinro 1924 Heritage grow into a representative super premium distilled liquor brand of Korea.

Oh Seong-taek, Executive Director of Marketing at Hite Jinro, said, "We are officially introducing Jinro 1924 Heritage today, which will lead the super premium distilled liquor market," adding, "We hope you truly experience the value of Heritage, which embodies Hite Jinro’s 98 years of history and authenticity."