Shinsegae Food Launches 'Batdureong Corn Cream Soboro' Bread... "A Taste That Evokes Nostalgia"

Shinsegae Food launches Batdureong Corn Cream Soboro. Photo by Shinsegae Food

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 18th that it has launched the 'Batdureong Corn Cream Soboro,' a collaboration with the nostalgic snack 'Batdureong.'

The Batdureong Corn Cream Soboro boasts an appetizing visual with sweet and soft corn cream generously filled between the bread. The unique crunchy texture of Batdureong is realized through corn crunch and corn soboro toppings. When refrigerated and eaten cold, the corn aroma of the cream and toppings enhances the rich umami flavor. The packaging also preserves the retro style of the Batdureong snack.

The Batdureong Corn Cream Soboro is available at bakery stores inside Emart nationwide and on the online mall SSG.com.

A Shinsegae Food official said, "This collaboration was carried out to provide the 30s and 40s generation with both the fun of eating and an experience that evokes memories," adding, "We will continue to introduce products that can appeal to both younger and older generations through collaborations with various brands."