Gmarket, SmileFresh Brand Campaign... "Fresh Market from Now On"

Full Exposure of Outdoor Subway Station Advertisements and SNS Channels

Gmarket Smile Fresh Campaign.

[Asia Economy Reporter Lim Chun-han] Gmarket announced on the 16th that it will launch a brand campaign under the slogan "Fresh Market from Now" in line with the establishment of the Smile Fresh section, which allows the use of SSG.com’s online grocery shopping service until the 31st of next month.

The campaign video was produced with three concepts: "Fresh Food Customized Delivery," "Processed Foods at Controlled Prices," and "Chuseok Gift Sets." The videos will be released sequentially to highlight the advantage of receiving fresh food at any time customers want, day or night, including early morning; to promote the purchase of reasonably priced processed foods that ease the burden of high prices; and to suggest popular gift sets ahead of the Chuseok holiday.

Gmarket will focus on promotion using major subway stations with excellent accessibility, outdoor advertisements, and apartment LED displays. In addition to IPTV ads, videos and images will be exposed on various channels such as YouTube and Instagram, expanding customer touchpoints through social networking services (SNS).

A Gmarket official said, "Through this campaign, we aim to effectively communicate the advantages of the service and create an opportunity to approach customers more familiarly," adding, "We hope the Smile Fresh service will become a part of many customers’ daily habits."