Santa Maria Novella Launches 'Galaxy Z Flip4 Iris Edition'

[Asia Economy Reporter Eunmo Koo] Shinsegae International announced on the 15th that Santa Maria Novella, in collaboration with SK Telecom, will release a limited edition 'Galaxy Z Flip4 Santa Maria Novella Iris Edition.'

This edition was created inspired by Santa Maria Novella's first eau de parfum fragrance, 'Iris.' Starting from the 16th, 1,000 sets will be sold in a limited pre-order format through the T Direct Shop.

The storage box of this edition is made of wood. It can be opened and closed in three tiers and includes a built-in mirror, allowing it to be used later as a vanity. The top tier contains a discovery kit of five perfume vials (travel sizes). Along with the Iris Eau de Parfum, it includes Rosa Gardenia, Freesia, Angel di Firenze, and Melagrano perfumes, as well as cards featuring the scent notes and images of each product.

The second drawer consists of the Galaxy Z Flip4 device and smartphone-related accessories. It includes a phone case with a gold logo decoration, a Santa Maria Novella perfume bottle and potpourri sachet, and a keyring with a medal coin. The set also contains the genuine paper incense 'Carta d'Armenia,' which can be used by placing it in a wardrobe or drawer. The last drawer holds a pouch, a Santa Maria Novella brand history book, and stickers.

To commemorate the release of this edition, Santa Maria Novella is holding a raffle event through SI Village until the 21st, where participants can purchase the ‘Galaxy Z Flip4 Iris Edition’ for 1,000 KRW.

A Shinsegae International official said, "As this is a limited edition that fully embodies the unique heritage of Santa Maria Novella, we expect a positive response mainly from women in their 20s and 30s who are enthusiastic about the brand."