Samsung Z Flip4 and Fold4 Pre-Order Competition
Limited Edition Variants Richly Composed
Featuring Santa Maria Novella, Wooyoungwoo, Maison Kitsune, and More
[Asia Economy Reporter Cha Min-young] The three major telecom companies (SK Telecom, KT, LG Uplus) announced on the 15th that they will begin pre-orders for Samsung Electronics' new foldable phones, the 'Galaxy Z Fold4' and 'Galaxy Z Flip4,' from the 16th to the 22nd.
Various events and experience programs offering diverse prizes and benefits will be held simultaneously. Pre-order customers can sequentially activate their devices starting from the 23rd, while general customers who did not pre-order can purchase and activate the devices from the official domestic release date on the 26th.
SKT, Santa Maria Novella Collaboration Package
SK Telecom is running the 'What A. wonderFlip' campaign offering multiple benefits to Fold4 and Flip4 buyers. Among customers who activate and enter the event, 60 winners will be selected by lottery to receive a 1-night, 2-day 'Wonderland VIP Package' worth approximately 1.7 million KRW, which includes a dedicated Everland tour guide and hotel accommodation. This package can be used by up to 4 people per winner (the winner and up to three companions). Additionally, 350 second-place winners will receive two all-day Everland tickets each.
SK Telecom is also conducting the 'Wonder Class Promotion,' where 30 customers who pre-order, activate, and enter the event will receive a one-day class and a 5-star hotel stay with a companion, featuring fitness YouTuber 'Hip Eutteum' and cooking & health YouTuber 'Yoriyongdi.'
Experience zones have been set up as well. From the 13th to the 26th of this month, the 'Flip4 x A. (A Dot)' zone will be installed at 'XYTS,' a curated shop targeting the MZ generation at Shinsegae Department Store Gangnam and Jukjeon branches. From the 16th to the 16th of next month, a 'WonderFlip x A.' popup zone will operate at the 'Light Theater' in Walkerhill Hotel, Gwangjin-gu, Seoul. At 'Peaches Dowon,' a complex cultural space in Seongsu-dong, Seoul, a 'Wonder Party Event' offering Z Flip customization services will be held from the 27th of this month to the 3rd of next month for customers who pre-order, activate, and enter the event. The flagship store 'T Factory' near Hongik University in Seoul will host a Z Flip4 experience exhibition from the 16th to October 1st.
At the T Direct Shop, 80 customers who purchase Fold4 or Flip4 and submit stories will be invited to the 'WonderFlip Talk Concert' held over two days from September 30th to October 1st at Hongdae T Factory. Singers Simon Dominic and Gray, rapper Nucksal, lyricist Kim Eana, and comedian Kim Haejun will perform talk shows and concerts. In the metaverse (extended virtual world) 'ifland,' from the 19th to the 22nd, a 'WonderFlip Land (room)' will be created in the T Direct Shop exclusive hall, with gifticon giveaways and other events.
Special edition packages of Fold4 and Flip4 are also being launched in collaboration with various companies. In partnership with the Italian perfume and cosmetics brand Santa Maria Novella, a package consisting of five small perfumes and phone cases will be sold in a limited quantity of 1,000 units at the T Direct Shop. Additionally, in collaboration with Google, an accessory pack including a Z Flip4 case and wireless charger will be released. Samsung Electronics is also launching a limited edition 'WonderFlip White Edition' (Z Flip4 White, Stojo tumbler, Bose eco bag, NFC theme card, etc.) and plans to offer additional benefits to customers born after 1993 (in their 20s).
KT Launches Flip4 'Woo Young-woo Edition'... 1,386,000 KRW
KT will release two special editions of the Galaxy Z Flip4 white color: the 'Woo Young-woo Edition' and the 'Y Edition.' The Woo Young-woo Edition includes the Z Flip4 White, a picnic mat, and a mug. It is a special edition in partnership with the popular drama 'Extraordinary Attorney Woo' (Woo Young-woo) produced by KT Studio Genie, a media affiliate. The retail price is 1,386,000 KRW, which is 33,000 KRW higher than the standard Z Flip4 (256GB) price of 1,353,000 KRW.
The Y Edition is a package in collaboration with KT Y and the curated shop 'Nice Weather.' It is sold exclusively on the official online mall 'KT Shop.' The package includes the Galaxy Z Flip4 White, KT Y artist case and palette, and five Nice Weather goods. The retail price is 1,397,000 KRW.
KT offers pre-order customers of Fold4 and Flip4 various benefits including ▲ Samsung Care+ 2-year damage protection plan and one cover ▲ one random collaboration accessory ▲ 30% discount coupon for the Samsung.com app ▲ 4-month free trial of YouTube Premium ▲ 3-month unlimited subscription to Willa audiobooks and classes ▲ 6-month free trial of OneDrive 100GB. Additionally, KT exclusive benefits include a 3-month Genie Music subscription. Customers who purchase the Z Fold4 and subscribe to KT Estate's hotel integrated membership 'Selective' will receive a special voucher for Sofitel Hotel and have a chance to win Sofitel accommodation vouchers by lottery. Flip4 buyers will be entered into a draw to receive the 'Y' artist design palette from KT's 20s exclusive brand 'Y.'
Among customers who pre-order and activate Fold4 and Flip4 on KT Shop, 1,000 will receive a 'Mujik Tiger' character picnic set popular among the MZ generation. Z Fold4 buyers will be entered into a draw for 300 S Pen Pro units, and Z Flip4 buyers for 500 Samsung genuine case and charger sets. The 'Accessory Plus Coupon' and partner coupons worth up to 9,000 KRW per month for two years will also be provided as part of the 'KT Shop Coupon Pack.'
KT has added Galaxy Buds2 Pro and Galaxy Watch5, released alongside Fold4 and Flip4, to the 'Samsung Choice' program, which offers 5G rate discounts in partnership with Samsung Electronics. Samsung Choice subscribers can purchase these products at discounted prices.
KT is also running a pre-order promotion for Watch5 and Watch5 Pro alongside Fold4 and Flip4. Watch5 Pro pre-order customers will receive 'Buds Live,' and Watch5 pre-order customers can choose between a 'Full Cover Styling Pack' or a 'Stonehenge Strap Ring.'
KT has set up a virtual experience store called 'Meta Square' on the open metaverse platform 'Mirror City,' developed by affiliate Storywiz and XR startup Sears Lab, to hold pre-order events. Customers who pre-order here will be entered into a lottery to win a Galaxy Book Flex2 (1 winner), Watch5 (30 winners), or Buds2 Pro (50 winners). To participate, customers must install the app and register as members on the Meta Square event page of the KT Shop pre-order promotion by September 15th.
LG Uplus Launches Maison Kitsun? Edition Limited to 30,000 Units
LG Uplus is holding a lottery for customers who pre-order Fold4 and Flip4 on the event page of its website and complete activation, giving 200 winners a camping package (two camping chairs, a folding wooden table, and a one-month subscription to the meal kit 'My Chef' from the subscription platform 'Yudok') co-produced with the automobile brand Jeep. Another 200 winners will receive a golf package featuring the brand's mascot 'Mooneo' (drive cover, ball pouch, and a one-month subscription to the golf wear rental service 'The Fair Golf' on Yudok). Additionally, 1,000 randomly selected customers will receive a 'Case Custom Set' with Mooneo stickers for decoration. Customers who purchase Fold4 or Flip4 and subscribe to a monthly plan of 85,000 KRW or higher ('Premier Essential' or above) will also receive a free 3-month subscription to the 'Google One' cloud service with 100GB storage.
LG Uplus is releasing a Z Flip4 edition in collaboration with luxury clothing brand Maison Kitsun?, limited to 30,000 units. The Z Flip4 Maison Kitsun? Edition includes ▲ Z Flip4 White ▲ Maison Kitsun? phone case ▲ Maison Kitsun? fox symbol-printed Buds case ▲ 20,000 KRW coupon for One Store ▲ three 20% discount coupons for Megastudy single-subject lectures and a 7-day free trial coupon for unlimited access (Mega Pass).
In cooperation with Samsung Electronics, LG Uplus will provide additional benefits to Maison Kitsun? Edition buyers born after 1993, including one-time rear panel color replacement for the Z Flip4 and either a free Galaxy Buds Live or a 30% discount on Buds2 Pro. LG Uplus will hold a 'Maison Kitsun? Private Party' featuring rapper Raewon and others at its cultural complex 'Il-sang Bi Il-sang-ui Teum' on the 7th of next month, inviting Maison Kitsun? Edition buyers. From the 16th to the 22nd of this month, 15 people who apply for the private party via the pre-order event page will receive two invitation tickets. The popup event at Il-sang Bi Il-sang-ui Teum, themed as a Paris house party, will allow visitors to experience Watch5 and Buds2 Pro.
LG Uplus is also running a promotion offering various benefits when purchasing Fold4 or Flip4 with affiliated credit cards. Customers who purchase Fold4 or Flip4 on a 24-month installment plan using the 'LGU+ Smart Plan Plus Card' on the LG Uplus website will receive up to 130,000 KRW worth of interest-free benefits and either a free Buds2 or a 50% discount coupon for Buds2 Pro in collaboration with Shinhan Card. Additionally, paying telecom fees with the affiliated card can provide monthly discounts of up to 17,000 KRW (up to 408,000 KRW over 24 months) depending on the previous month's spending.
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