CJ OnStyle Hosts Industry-Exclusive Launch Showcase for Samsung 'Galaxy Z Flip4'

Samsung Electronics Begins Sales of 'Galaxy Z Flip and Fold4' at Midnight on the 16th
Exclusive Hip-Hop Concert-Style Showcase Hosted by Distribution Industry
Professional Show Host Provides Product Explanation in Separate 'Live Commerce' Segment

CJ OnStyle, 'Galaxy Z Series 4' Launch Showcase.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 15th that it will hold a hip-hop concert-style launch showcase on its live commerce channel to sell Samsung Electronics' 'Galaxy Z Flip·Fold4'.

CJ OnStyle stated, "CJ OnStyle is the only company in the distribution industry to simultaneously conduct a live commerce sales broadcast and a showcase-style performance at midnight on the 16th, the global simultaneous sales start time of the Galaxy Z Series 4." The Galaxy Z Series is a popular model that sold about 8 million units last year alone since its first release in February 2020. The Galaxy Z Flip·Fold4 was first unveiled at the 'Galaxy Unpacked 2022' event held on the 10th. CJ OnStyle said, "We planned an exclusive showcase in collaboration with Samsung Electronics to hold a special event that extensively announces and celebrates the launch of a new product that attracts great customer interest."

CJ OnStyle plans to broadcast live for one hour from midnight on the 16th on the live show tab of its mobile application (app). Hip-hop musicians such as Lil Boi and Mirani, as well as the dance crew Harimu, will perform rap and dance. A talk show featuring the character 'Boongcheol' with the performers is also prepared. Viewers can watch the concert and talk show, obtain information about the products, and purchase the Galaxy Z Flip·Fold4.

CJ OnStyle planned the concert-style showcase to maximize brand promotion effects and present content optimized for the new product concept. The intention is to increase both buzz and sales with content appealing to women in their 20s and 30s, who are the target customers and trendsetters. The Galaxy Z Flip series folds in half for easy portability and is convenient for selfies and video shooting. Selecting the Bespoke Edition option allows design customization with various combinations. These product features will be expressed well by placing the Galaxy Z Flip4 on a trendy hip-hop concert stage background to convey brand identity, and the performers will naturally demonstrate the product’s key functions during the performance and talk to highlight its special features.

CJ OnStyle will also separately schedule a live commerce broadcast where smartphone specialist show hosts will focus on explaining product information. The purpose is to provide sufficient information about the product. From 11 p.m. on the 15th until before the broadcast, basic product information, specifications, and functions will be intensively explained. For customers who cannot watch the broadcast, an additional sales broadcast will be held at 10 a.m. on the 16th. Live commerce selling other products such as Samsung Electronics Bespoke washing machines, refrigerators, and laptops will also be additionally conducted.

Meanwhile, CJ OnStyle will hold a 'Special Price Wars' event from the 15th to 16th, selling popular products from various categories at special discounted prices in connection with the Samsung Electronics Galaxy Z Series 4 launch showcase. Price benefits will be offered, such as up to 15,000 won in reward points based on purchase amounts for items like Roborock robot vacuum cleaners, Metrocity fashion accessories, Instant Pot cookware, Nobuyoung English learning tools, and Yeo Esther probiotics.