Exclusive Fashion Brand Product Count Expanded by Over 30%
Lotte Homeshopping is launching new products from exclusive and new brands one after another to target the fashion peak season of autumn and winter.
[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 15th that it will launch new products from exclusive and new brands one after another to target the fashion peak season of fall and winter.
Lotte Homeshopping plans to increase the number of products from exclusive fashion brands by more than 30% and the volume by more than double compared to last year. It will also diversify customer inflow by planning a specialized line targeting the MZ generation (Millennials + Generation Z) for the first time.
On the 19th, it will introduce a new brand, 'Le Blanc Payu,' planned in collaboration with the designer brand 'Payu.' Model Lee Hyun-yi was selected as the representative model, and about 10 products, including the 'Anthony Jacket' that highlights Payu's unique characteristics, will be sold.
The in-house planned brand 'LBL' will strengthen its brand identity by featuring actress Oh Yeon-su, who was the model when the brand was first launched in 2016. Under the concept of 'Unchanging Radiant Elegance,' it plans to emphasize valuable materials and an elegant and sophisticated image from the early days of the brand. A special launch broadcast will be held on the 23rd of this month, showcasing signature items such as 'Cashmere Knit' and a tailored 'Suit Set' with luxurious details.
A Lotte Homeshopping official said, "Due to the early Chuseok holiday, the launch of fall and winter new products from fashion brands has been advanced compared to previous years," and added, "In line with the recovery of fashion consumption, we plan to further strengthen the position of 'Fashion is Lotte' through various seasonal strategies such as remodeling existing brands and launching new brands targeting the MZ generation."
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