Samsung Display Participates in One of the World's Top 3 Game Shows, 'Gamescom 2022'

Collaborating with Pearl Abyss to Launch OLED and QD-OLED Gaming Experience Marketing

[Asia Economy Reporter Park Sun-mi] Samsung Display will participate in 'Gamescom 2022,' one of the world's top three game shows.

On the 15th, Samsung Display announced that it will participate in 'Gamescom 2022,' held in Cologne, Germany, from the 24th to the 28th, showcasing its top gaming displays, OLED and QD-OLED products, to gamers worldwide. They will also conduct various experiential marketing activities in collaboration with game developer Pearl Abyss.

Gamers visiting the Samsung Display exhibition booth will be able to experience Pearl Abyss's globally popular MMORPG 'Black Desert' in high-definition display within the OLED and QD-OLED game zones.

Additionally, participants who complete four stamp rally missions?▲ gaming experience with OLED/QD-OLED ▲ image quality comparison experience ▲ future technology experience ▲ taking photos at the exhibition hall?will receive 'Black Desert' merchandise as prizes.

Baek Ji-ho, Vice President and Head of Strategic Marketing at Samsung Display, stated, "As the gaming industry expands from PCs to laptops, mobile devices, and various form factors, consumer demand for high-quality and fast-response gaming displays inevitably increases. We plan to enable gamers worldwide to experience Samsung Display's excellent gaming displays through collaborative marketing with various content companies."