Tokyo Shibuya Dyed Purple... Samsung Screens Galaxy Z Flip4 BTS Video

A digital video of 'Galaxy Z Flip4 X BTS' being screened in Shibuya, Tokyo, Japan. (Photo by Samsung Electronics)

[Asia Economy Reporter Lim Hye-sun] Samsung Electronics announced on the 14th that on the 13th (local time), it screened the 'Galaxy Z Flip4 X BTS' digital video around COEX in Seoul and major central areas of Tokyo, Japan.

This video was first unveiled by Samsung Electronics on the 10th (local time) right after the 'Samsung Galaxy Unpacked 2022' event at New York's Times Square and London's Piccadilly Circus. It is approximately a 10-minute video combining two collaboration videos of 'Galaxy Z Flip4 X BTS' and an advertisement for the 'Galaxy Z Flip4.'

A digital video of 'Galaxy Z Flip4 X BTS' being displayed at the Samsung Station intersection in Gangnam-gu, Seoul.
(Photo by Samsung Electronics)

On the 13th, Samsung Electronics screened the video from 1 PM to 5 PM on large screens of four buildings around COEX in Seoul, including K-pop Live, Parnas Media Tower, and H-Live.

At the same time in Tokyo, Japan, the video was shown at Galaxy Harajuku (showcase), Shibuya, and Omotesando. Approximately 1,500 consumers watched the video and simultaneously experienced newly unveiled innovative products such as the Galaxy Z Flip4 and Galaxy Z Fold4 at Galaxy Harajuku that day.

Consumers are watching the digital video of 'Galaxy Z Flip4 X BTS' at Galaxy Harajuku (Showcase) in Tokyo, Japan. (Photo by Samsung Electronics)

Consumers are waiting to watch the digital video of 'Galaxy Z Flip4 X BTS' at Galaxy Harajuku (Showcase) in Tokyo, Japan, while experiencing newly unveiled innovative products such as the Galaxy Z Flip4 and Galaxy Z Fold4. (Photo by Samsung Electronics)