Lotte Department Store Begins Sales of 'Gashimbi' Chuseok Gift Sets

Models promoting the 2022 Chuseok gift sets at Lotte Department Store Jamsil branch.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 14th that it will start the main sales of Chuseok gift sets from the 19th, carefully selecting and presenting gifts that reflect customers' diverse tastes, ranging from premium gifts to unique gifts reflecting the latest trends.

First, the quantity of premium gifts, centered on ultra-high-priced products with high rarity value, has been increased by more than 40% compared to last Lunar New Year. The representative product is the ‘Prestige No.9 Luxury Hanwoo GIFT (3 million KRW)’, which was first introduced last Lunar New Year and sold out. It is composed of only the best parts such as ribeye, tenderloin, and sirloin from the highest grade 1++ Hanwoo with a marbling score of 9. In addition, the ‘Luxury Yeonggwang Beopseongpo Gulbi GIFT Won (4 million KRW)’, which is composed of a set of 10 selected yellow corvina weighing about 400g each, caught in extremely small quantities domestically, and the ‘Jung Kwan Jang Dabolog Cheonram (11 million KRW)’, presented in a mother-of-pearl box made by Korea’s master craftsman Kwon Youngjin, are also considered special representative gifts for this Chuseok. Other limited-quantity premium whiskies and wines such as ‘Dalmore 40 Years (34 million KRW)’ and ‘5 Great Chateau Great Vintage GIFT (15 million KRW)’ are also offered.

Various affordable gifts satisfying the value-conscious customers’ cost-effectiveness have also been prepared. Especially this Chuseok, newly introduced certified seafood gift sets include the ‘ASC Live Abalone GIFT (100,000 KRW)’, which has obtained ASC international certification for sustainable aquaculture, the ‘Antibiotic-Free Live Shrimp GIFT (100,000 KRW)’ raised safely without antibiotics in smart farms, and the ‘Jangsucheon Antibiotic-Free Eel GIFT (150,000 KRW)’. In addition, Hanwoo sets raised in a comfortable environment using eco-friendly organic farming methods such as ‘Animal Welfare Hanwoo Luxury GIFT (980,000 KRW)’ and ‘Sancheong Organic Hanwoo Luxury GIFT (950,000 KRW)’, as well as various vegan-related gift sets like ‘Organica Vegan Ready Meals’ and ‘Altist Vegan Meal Kit GIFT’ are also available.

For customers who value gourmet food, a variety of products collaborated with famous restaurants are also presented. Reflecting the recent trend of ‘customized table setting (Omakase)’ popular mainly among young customers, the ‘Surin Omakase Set (550,000 KRW)’, planned in collaboration with ‘Surin’, a first-generation Hanwoo Omakase restaurant famous in Sinsa-dong, is a representative example. Other unique gift sets carefully prepared include collaborations with ‘Ichiryu’, a Sapporo-style lamb charcoal grill restaurant selected for six consecutive years in the Michelin Guide from 2017 to 2022, ‘Kongdu Jeomjeom’ in Samcheong-dong, which has decorated state banquets for world leaders, and ‘Longboat Smoker’, a smoked salmon specialty restaurant in Yeonhui-dong.

Practical gift sets have also been strengthened. In particular, Lotte Department Store has directly participated in the entire process from product development to launch with the ginseng specialist brand ‘Cheonjemyeong’, offering red ginseng, a steady seller for holiday gifts, at reasonable prices. Representative products include ‘Lotte X Cheonjemyeong Round Red Ginseng Extract (123,000 KRW)’ and ‘Lotte X Cheonjemyeong Convenient Red Ginseng Concentrate (120,000 KRW)’, all made from 100% 6-year-old red ginseng.

Additionally, the ‘Whole Fresh Shine 3-Item GIFT Jin (150,000 KRW)’, a set combining fruits and nuts suitable for ancestral rites table, and the ‘Hanwoo Jeongseong Steak GIFT (198,000 KRW)’, which allows gifting Hanwoo steak cuts at a price in the 100,000 KRW range, are expected to be popular as affordable luxury gifts.

Jo Yongwook, Head of Fresh Food Division at Lotte Department Store, said, “In an era where individual tastes are respected, we have prepared with great care from traditional holiday gifts to trendy gifts to satisfy customers’ diverse needs. We hope you have a meaningful and enjoyable holiday with your family along with the carefully selected gifts from Lotte Department Store.”