Samsung Fire & Marine Insurance Direct Chyak, Operating 'Chyak!han Petventure'

[Asia Economy Reporter Changhwan Lee] Samsung Fire & Marine Insurance Direct Chaeun announced on the 12th that it held the 'Chak!han Pet Adventure' event at a dog-friendly cafe near Gangdong-gu, Seoul on the 29th of last month.

'Chak!han Pet Adventure' is an interactive program for dogs and their owners, designed to convey the brand identity of Samsung Fire & Marine Insurance Direct Chaeun, which emphasizes "close to daily life" and "tailored to me." This was the first offline branding event for the brand.

A total of 953 dogs and 1,859 dog owners participated in the three-day event.

At the entrance of the venue, a large 5-meter-tall dog figure was installed. Named 'Chak!han Daengdaengi,' this spot became a place where participating owners and dogs gathered to take photos together.

A 'Chak!han Photo Zone' with a tennis court atmosphere was also prepared. During the event, this area with a blue background was crowded with owners trying to capture perfect shots with their dogs.

There were also events where dogs and owners could participate directly. The 'Chak!han Custom,' where participants could decorate and create special keyrings by hand, and the 'Chak!han Daengdaeng Caricature,' where professional caricature artists drew owners and their dogs, were popular, according to the company.

Additionally, programs such as 'Chak!butneun Petsonal Color,' which helps find the color that suits your dog, 'Chak!matneun Scent Therapy,' offering aroma massages by therapists, and 'Chak!han Daengdaeng Artwork Making,' where dogs and owners create art together, were also operated.

Samsung Fire & Marine Insurance Direct Chaeun stated that starting with this event, it plans to carry out various projects to convey the brand identity of Samsung Fire & Marine Insurance Direct Chaeun.