A Private Garden Inside the Home... 'The Sharp Gunsan Premier' Lets You Enjoy Nature at Home

- Changes in Housing Preferences Due to COVID-19 and Staying Home... Growing Interest in Nature and Comfort
- POSCO E&C Gains Attention with Specialized Design Bringing Nature Indoors at 'The Sharp Gunsan Premier'

Keywords such as ‘nature’ and ‘comfort’ are rapidly emerging as core elements in the apartment market. Analysts suggest that changes in lifestyle patterns due to COVID-19 and staying at home have significantly increased consumer interest in these factors, thereby altering preferences in the apartment market.

Recent housing-related surveys conducted or announced have shown that the keyword ‘comfort’ has emerged as a key factor. For example, last year, real estate company Zigbang surveyed 1,517 users of its app on the most important factors when choosing a living space after COVID-19, and 31.6% of respondents selected ‘comfort,’ making it the most chosen factor.

Notably, the increased preference for comfort surpassed traditionally top-ranking location factors such as transportation and education in housing environment preference surveys, highlighting the growing interest in residential comfort.

An industry insider stated, “In the past, the biggest factor in choosing an apartment was location elements such as proximity to subway stations, but recently, with many changes brought by COVID-19, consumers tend to show more interest in product features that can enhance comfort.” He added, “As this trend is expected to continue in the endemic era, interest in new apartments with enhanced product features is likely to increase further.”

Meanwhile, POSCO E&C’s ‘The Sharp Gunsan Premier’ in the Guam-dong area of Gunsan City is attracting attention by offering various specialized designs that enhance residential comfort. In particular, this complex introduces differentiated innovative designs that bring nature into the interior and community spaces where most daily activities occur.

‘The Sharp Gunsan Premier’ is an apartment complex located in Guam-dong, Gunsan City, consisting of 6 buildings ranging from 2 basement floors to a maximum of 29 floors above ground, with exclusive areas of 84 and 109㎡, totaling 704 households. Together with the successfully sold The Sharp Diocean City 1 and 2 nearby, it is expected to form a large-scale The Sharp brand town of about 2,400 households, which is anticipated to bring added premium value.

The complex boasts a comfortable residential environment. In particular, it applies POSCO E&C’s nature-friendly specialized space called ‘Biophilic Terrace (available in some types, paid option),’ designed to allow residents to enjoy nature indoors. This space can be used in connection with and expansion of the LDK (Living, Dining, Kitchen) area, serving as a leisure and relaxation space for all family members.

Through this, the space can be styled like an indoor garden decorated with flower pots, and depending on lifestyle, it can be transformed into various spaces such as home training or outdoor camping, making it ideal for leisure use.

Moreover, the complex introduces a ‘Green View Community’ specialized design that adds nature to the community spaces. Unlike typical indoor community spaces that often lack proper lighting and ventilation, this design maximizes natural lighting and ventilation. Through the Green View Community, residents can comfortably enjoy various community facilities such as a sunken garden, fitness center, indoor golf practice range, Pilates, and G.X.

A sales official said, “To further differentiate the comfort that has become a core keyword in residential life, we developed and introduced specialized designs that allow residents to enjoy nature throughout the home and community spaces.” He added, “Through this, residents are expected to experience a comfortable living environment and pride unlike any other, while the complex’s prestige will also be elevated.”

In addition to these comfort-enhancing specialized designs, The Sharp Gunsan Premier applies various designs that increase the complex’s value and everyday convenience.

First, the exterior of the complex will feature ‘PosMAC Steel Art Wall,’ an apartment sidewall panel developed with POSCO’s premium steel product INNOVILT, applied for the first time in Gunsan, along with ‘LED landscape lighting,’ creating a differentiated exterior that combines safety, efficiency, and design.

Also, a ‘Care Room (paid option)’ will be provided in all units to enable private living. This is a specialized space unique to The Sharp brand, located separately between the shared bathroom and corridor, which can be used for various purposes such as changing clothes or grooming after showering.

Furthermore, all units are oriented mainly southward to provide excellent openness and sunlight. The floor plan incorporates a 4Bay slab-type structure and a two-sided open structure to enhance lighting and ventilation. Additionally, features such as alpha rooms and dressing rooms are applied to expand storage space and usability, and premium kitchens including open kitchens and independent dining areas reflecting current kitchen trends will be introduced.

Meanwhile, The Sharp Gunsan Premier continues to attract high interest due to its excellent product design as well as outstanding living conditions. Notably, the nearby large-scale park, Guam History Park, promises a comfortable residential environment, and within a 300-meter radius, there are seven bus stops, making travel within Gunsan City convenient. The intercity bus terminal, Gunsan Station (Janghang Line), and Gunsan IC are also nearby, providing excellent regional transportation networks.

Additionally, large convenience facilities such as E-Mart and Lotte Mall are located nearby, and various infrastructure facilities established in Diocean City can also be shared, further enhancing residential convenience.

The model house for The Sharp Gunsan Premier is scheduled to open in September.