SPC Samlip and Pig in the Garden Launch 'Healthy Pleasure Campaign'

[Asia Economy Reporter Moon Hyewon] SPC Samlip announced on the 12th that it will launch the ‘Healthy Pleasure Campaign’.

The Healthy Pleasure Campaign is an event that aligns with the MZ generation trend of pursuing healthy enjoyment by utilizing SPC Samlip’s ‘Pig in the Garden Tandanji Salad’ product, which appropriately combines carbohydrates, protein, and fat. The campaign includes office attack events and SNS challenges. The ‘Tandanji Salad’ is Pig in the Garden’s representative salad product consisting of four types: ‘Hot Chicken Tender,’ ‘Grilled Chicken Breast,’ ‘Smoked Pork Neck,’ and ‘Herb Chicken.’

To help office workers maintain a balanced health, SPC Samlip is collaborating with the global shared office ‘WEWORK’ to conduct the ‘Pig in the Garden Office Attack Promotion’ at WEWORK Seolleung Branch 2 (on the 16th and 18th), Seoul Square Branch (on the 22nd and 23rd), and Samsung Branch 2 (on the 24th and 25th).

The Pig in the Garden Office Attack Promotion is an event where customers who participate in the Tandanji balance game at the attack locations receive Pig in the Garden’s Tandanji salad and prizes such as an Apple Watch 7 (1 winner), AirPods 3rd generation (2 winners), and Pig in the Garden character grip tok (provided on a first-come, first-served basis at the site).

There is also the ‘Tandanji Healthy Pleasure Challenge Promotion’ to support consumers’ sustainable health management routines. Those selected by applying through the campaign site can experience Pig in the Garden salads for free for five days and post reviews on SNS. A total of 100 people will be selected on June 22 and July 19, respectively, with the promotion held twice.