"Sold 5 Chickens per Minute"... Homeplus Sees Surge in Dangdang Chicken Search Volume

On the 15th, Dangdang Chicken at Jeonjeom for 5,990 won... Limited sale of 5,000 pieces

Models are showcasing Homeplus Market event products at Homeplus World Cup branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 11th that more than 320,000 Dangdang Chicken have been sold as of the 10th of this month. This means about 5 chickens were sold every minute.

According to Homeplus, from the 28th of last month to the 3rd of this month, the keyword search volume for chicken on Homeplus online increased by 1036% compared to the same period last month. The search ranking for the keyword Dangdang Chicken rose from 17th place in the previous week to 1st place from the 2nd to the 8th, and the search volume increased by 487% compared to the previous week.

Homeplus is holding the Homepl5 Market and an online keyword event featuring popular foods including Dangdang Chicken, targeting the last dog days of summer and the Liberation Day holiday. Dangdang Chicken fried is sold at 5,990 won for a limited 5,000 chickens across all stores. Customers can purchase only one chicken per person, and stock may vary by store.

On Homeplus online, a keyword quiz event will also be held until the 15th. If customers enter the quiz answer in the search bar, they will receive a 5,000 won secret coupon. Sharing the event link on KakaoTalk allows customers to receive hints for the keywords.

A Homeplus official said, “As rising prices increase the burden of dining out, home health food to enjoy during the dog days is becoming a trend,” adding, “As part of the year-round price stabilization project, we plan to continuously offer carefully selected popular foods that customers enjoy.”