GS25 Expands Large-Size Premium Wine Selection... "Try Magnum and Double Magnum"

About 10 Types of Large-Capacity Wine, Supply Increased by 233%

Ch?teau Talbot 2018 Vintage.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 11th that it has secured the largest quantity of French Grand Cru wines in 'Magnum' and 'Double Magnum' sizes, which are larger than regular wine bottles, in domestic distribution channels for the Chuseok gift set sales season.

According to GS25, sales of large-capacity wines increased by 21% compared to the same period last year, and from January to July this year, sales grew by 26% compared to the same period last year.

GS25 has prepared about 10 types of large-capacity wines, expanding the volume by 233%. The representative product, 'Ch?teau Mouton Rothschild 2004 1.5L,' is a first-growth premier cru wine from the M?doc region of Bordeaux, France, priced at 3.14 million KRW. 'Ch?teau Talbot 2018 1.5L' is named after General John Talbot, who distinguished himself in the Battle of Castillon during the Hundred Years' War, and is the most familiar Grand Cru wine to Koreans, priced at 380,000 KRW. These products can be ordered through GS25, GS The Fresh, and the Wine25Plus application.

A GS Retail official stated, "Large-capacity wines like Magnum contain more wine than regular bottles but have the same amount of oxygen, so the oxidation rate of the wine is slower than that of regular bottles, and the acidity and unique aroma are maintained longer, making them favorable for storage." He added, "We hope everyone has a rich holiday by preparing meaningful Chuseok gift sets with limited edition Magnum and Double Magnum wines."