"Jiniya, start Oasis Market"... KT launches 'AI Grocery Shopping' service

Predicting Consumer Patterns with AI Personalization Technology... Big Data Analysis for Product Recommendations

KT GiGA Genie Oasis Market AI Shopping Service Screen. Photo by KT

[Asia Economy Reporter Oh Su-yeon] "Jiniya, start Oasis Market."

On the 11th, KT announced the launch of the 'AI Grocery Shopping' service, which allows customers to conveniently order fresh products at home using KT GiGA Genie in collaboration with Oasis Market.

The AI Grocery Shopping service is an AI shopping service that delivers fresh foods such as pork belly, milk, tofu, and bean sprouts early in the morning through KT GiGA Genie, which is used in 3.3 million households. In addition to fresh foods, customers can purchase more than 20,000 different products including kitchenware and daily necessities.

For example, by saying "Jiniya, order organic milk from Oasis Market," the AI Grocery Shopping service is activated, and with just three voice commands?"Add it," "Buy it," and "Pay for it"?fresh products can be delivered by 7 a.m. the next day.

KT GiGA Genie subscribers can use the AI Grocery Shopping service without separate membership registration. Delivery information is automatically entered using the subscriber’s GiGA Genie information. The service also offers 'bill payment,' which combines the grocery purchase amount with the communication bill, and 'KT Genie Pay,' a simple payment method for GiGA Genie, making it convenient to order products. Existing purchase history is saved, making repurchasing easy.

In particular, KT plans to provide an 'AI Consumption Prediction' feature using 'personalized AI' technology that analyzes customers’ consumption patterns and notifies them via voice message in advance when frequently purchased fresh foods or daily necessities are running low or need to be repurchased. Additionally, through big data analysis of purchase history, an 'AI Product Recommendation' service will be offered after pilot testing, providing discount information on products of interest.

To commemorate the service launch, KT and Oasis Market are offering 'Today's Special' products limited to two per person per day and a 'First Purchase Benefit' that allows customers to buy selected popular products for 100 won. They plan to continue expanding customized benefits for AI Grocery Shopping customers.

Meanwhile, KT launched the 'GiGA Genie Water Easy Order' service last October, allowing customers to conveniently order bottled water by voice through GiGA Genie. With the release of the Oasis Market AI Grocery Shopping service, KT is targeting expansion in the AI commerce market.

Market research firm Juniper Research has forecasted that the transaction amount through voice recognition services will reach $19.4 billion by 2023.

Choi Jun-ki, head of KT AI/Big Data Business Division, said, "We launched the AI Grocery Shopping service with Oasis Market on KT GiGA Genie so that customers can easily order fresh products for early morning delivery by voice at home. We will continue to advance AI to enable customers to order and receive products more conveniently."

Ann Jun-hyung, CEO of Oasis Market, stated, "By applying Oasis Market’s early morning delivery know-how and IT development capabilities accumulated as a distribution tech company to KT GiGA Genie’s extensive infrastructure, we plan to lead the voice commerce market where customers can conveniently order by voice. Existing Oasis Market and GiGA Genie customers will experience a new on-demand voice commerce world through the convenient UI of the Oasis Market AI Grocery Shopping service."