LG HelloVision and Rural Development Administration Join Hands to Foster 'Cheongnyeon Nongbu'... Expanding Market Access

At the Rural Development Administration headquarters on the 10th, during the business agreement ceremony for expanding market channels and co-growth with young farmers, (from left) Song Gu-young, CEO of LG HelloVision, and Cho Jae-ho, Administrator of the Rural Development Administration, are posing for a commemorative photo. Photo by LG HelloVision

[Asia Economy Reporter Oh Su-yeon] LG HelloVision is stepping up to support 'young farmers' in securing stable sales channels through regional channel commerce and to serve as an incubator that helps nurture the next generation of agricultural talent.

On the 11th, LG HelloVision announced that it had signed a memorandum of understanding (MOU) with the Rural Development Administration to expand sales channels for young farmers and promote mutual growth. Through this agreement, the role of cable TV regional channels will be expanded to include support and development of young farmers, further strengthening the foundation for regional coexistence.

The agreement was signed on the morning of the 10th at the Rural Development Administration headquarters, attended by Song Gu-young, CEO of LG HelloVision, and Cho Jae-ho, Administrator of the Rural Development Administration. Both parties agreed to collaborate on ▲expanding sales channels for young farmers ▲strengthening young farmers' distribution and marketing capabilities ▲activating education for youth employment and entrepreneurship in agriculture.

Starting at the end of this month, a special exhibition for young farmers will be operated on LG HelloVision’s regional channel commerce online mall, "Jecheoljangteo." The two sides selected 15 young farmer companies to list their excellent agricultural products and processed goods on Jecheoljangteo, and agreed to promote one product from the listed companies each month through HelloTV regional channel commerce broadcasts.

LG HelloVision will also play an incubator role to help young farmers develop competitiveness as the next generation of agricultural talent. Beyond simple product sales, customized education such as know-how on operating online malls will be provided to strengthen their capabilities as local producers and sellers.

Additionally, multifaceted support will continue through regional channel news and original entertainment programs. Stories of young farmers will be featured in , and companies with verified product quality and stories will conduct online live commerce through the original entertainment program , which introduces local agricultural and specialty products.

Through this agreement, LG HelloVision plans to further strengthen its role as a regionally based business operator. Since young farmers account for only about 1% of the 1.2 million farming households nationwide, the goal is to contribute practical support to economic revitalization by nurturing future agricultural talent and pioneering sales channels.

Cho Jae-ho, Administrator of the Rural Development Administration, said, "This agreement offers great hope to young farmers who have struggled to secure sales channels," adding, "We hope it will help increase farm income and strengthen the competitiveness of young farmers."

Song Gu-young, CEO of LG HelloVision, said, "Through this agreement, local residents will have easier access to excellent food products from young farmers via regional channel commerce and the online mall," and added, "We will provide stronger support to young farmers who face difficulties in securing sales channels due to relatively limited experience, helping them grow into the main players of future agriculture."