[Asia Economy Reporter Song Seung-yoon] Ottogi announced on the 10th that it has launched a limited edition Jin Bibimmyun goods planning set using the 'Jin Bibim Lip' goods developed based on the 'Jin Bibimmyun Baesamaemucho' sauce.
This planning set consists of a Jin Bibimmyun multi-pack (4 pieces) and the newly developed goods 'Jin Bibim Lip.' Jin Bibim Lip is a lip plumping tint that can recreate the cool spiciness of Jin Bibimmyun with a swelling sensation. It provides clear and transparent coloration and a radiant moisture glow, creating plump lips, also known as the 'water-absorbing lip' effect. It contains jojoba seed oil, rosehip fruit oil, and shea butter, offering a moist feel that makes it suitable as a substitute for lip balm. Jin Bibim Lip was manufactured by the cosmetic brand Keep in Touch.
Jin Bibim Lip was developed based on positive feedback about the color staining on lips after eating Jin Bibimmyun. The lively red-orange color resembling Jin Bibimmyun carries the meaning of 'Besame mucho' in its color name 'Kiss me much.' The Jin Bibimmyun goods planning set will be available through Kakao Shopping Live on the 11th and will be sold as a limited set of 5,000 units.
Ottogi renewed and re-released Jin Bibimmyun last March. The sauce, which determines the taste of bibimmyun, was upgraded by adding new ingredients such as pear, plum, and radish, while maintaining the unique cool spiciness of Jin Bibimmyun and adding a sweet and sour flavor and aroma. Reflecting consumer feedback that one bibimmyun is insufficient for a meal, the weight was also increased by 20%.
An Ottogi representative said, "We introduced the goods planning set using Jin Bibim Lip to provide fresh fun to many consumers," adding, "Since it was developed according to recent makeup trends, we hope it will be used as a lip plumper item that recreates the sensation of cool spiciness."
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