Dongwon F&B Redesigns Packaging for Drinking Water Brand 'Minemine'

Application of Label Design for Daily Health Practices such as Drinking Water, Hiking, and Plogging

[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 10th that it will relaunch the packaging design of its drinking water brand ‘Minemine’.

Launched in 2008, Minemine is a drinking water brand rich in natural minerals, targeting the 2030 generation who are health-conscious and primarily shop online, and is operated exclusively through online channels. Minemine is a compound word of ‘Mineral’ and ‘Mine,’ meaning ‘clear water with living minerals.’

Dongwon F&B collaborated with illustrator Bora Kim to vividly and stylishly depict various everyday health practices such as △drinking water △hiking △plogging △running through illustrations applied to the PET bottle labels. Additionally, targeting the MZ generation (Millennials + Generation Z), who certify and share various daily challenges, a QR code linked to the health challenge application ‘mullo’ was attached to the label for app downloads.

mullo is a health challenge app launched in April as the first in the bottled water industry through a collaboration between Dongwon F&B’s drinking water brand ‘Dongwon Saemmul’ and the health management platform ‘Circle In.’ It consists of challenges such as drinking 2L of water a day, hiking, running, and other various exercise challenges. Participants receive points within the app that can be used to purchase Dongwon Saemmul products and donations for environmental and social contributions such as forest creation.

A Dongwon F&B official said, “We conducted this design renewal to actively communicate with the MZ generation, for whom challenge culture is becoming widespread, and to give Minemine a younger and more vibrant image.”