Lotte Chilsung Beverage, 'Wave Park X Cloud Calorie Light' Promotion

Lotte Chilsung Beverage 'Wave Park X Cloud Calorie Light' Promotion. Photo by Lotte Chilsung Beverage

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 9th that it will launch a full-scale promotion for its low-calorie beer 'Cloud Calorie Light.'

This promotion was planned under the concept of 'SURFING LIFE, CALORIE LIGHT.' It aims to strengthen product brand awareness by connecting surfing, one of the healthy hobbies in summer, and Cloud Calorie Light, a light beer with reduced calorie burden, with 'healthy treasure,' one of the recent consumption trends among young people.

First, a promotion will be held for four days from the 12th to the 15th at Siheung Wave Park, an artificial surfing site popular among surfers. A tasting booth will be set up so customers can enjoy Cloud Calorie Light refreshingly along with surfing, actively promoting the product brand.

During the promotion period, a game reflecting the low-calorie product concept of Cloud Calorie Light has also been prepared. Additionally, a consumer event will be held separately to provide fun and memories to customers visiting Wave Park during the vacation season.

A Lotte Chilsung Beverage official said, "We prepared this promotion to strengthen the brand awareness of 'Cloud Calorie Light' as the summer peak season for beer consumption approaches," adding, "We hope consumers enjoy healthy hobbies with Cloud Calorie Light and show great interest in the consumer participation events."