IOK Establishes Strategic Collaboration with Melting Soul for F&B Business

[Asia Economy Reporter Minji Lee] Comprehensive entertainment company IOK Company announced on the 4th that it has completed discussions to support the F&B business of the food service brand 'Melting Soul,' launched last May, with its affiliated singer Kim Tae-woo.

Showing high growth potential by opening the Apgujeong Rodeo branch following the Sokcho branch in Gangwon Province just two months after the brand launch, the company aims to open five directly managed stores within the year.

The food service brand 'Melting Soul' is a handmade burger brand created by singer Kim Tae-woo and star chef Lee Won-il. It captivates the public with stylish menus personally developed by star chef Lee Won-il. Meanwhile, Kim Tae-woo's group god, along with actors and celebrities affiliated with IOK Company, have visited, establishing it as a hot place.

IOK Company is a comprehensive entertainment company representing Kim Tae-woo, Ko Hyun-jung, Jo In-sung, Kim Ha-neul, Moon Chae-won, and girl group ALICE. Recently, it has been expanding its business scope by venturing into drama production, blockchain, and NFT (non-fungible token) businesses.