RBH (CEO Lee Sang-gyu), which operates the hair care specialist brand ‘Hair Botox,’ announced that it successfully concluded the ‘Hair Botox (Supraliss) Seminar’ held in Malaysia over approximately two weeks from the 5th to the 17th.
The Supraliss seminar toured four major cities in Malaysia, including Penang, Kota Kinabalu, Johor Bahru, and Kuala Lumpur, with about 720 local beauty designers and industry professionals attending the events.
At each regional seminar, Hair Botox’s lead educators Kang Ho and Hoan took the stage to showcase the latest Korean hair trends and styling techniques.
An RBH representative stated, "Among various styling methods, we focused on intensive techniques and know-how for perm styling using our main product, Supraliss (a heat perm agent)," adding, "There was great interest in the unfamiliar Korean-style heat perm procedure combined with the latest trends to create natural yet resilient styling."
Meanwhile, RBH has been concentrating on IT-driven and advanced management in the beauty industry by launching the beauty tech platform ‘iLoveSalon (Alssa)’ recently, following its beauty material business with flagship products Supraliss and Acai Oil.
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